OOH & Print Manager

Publicis Groupe ANZ; Stockholms kommun; Hybrid; SEK 500,000 - 700,000; Full time

Benefits offered by this job

Generous benefits package

Global AI learning platform

Flexible working

Work anywhere for six weeks a year

Mental health initiatives

Job summary

Publicis Groupe ANZ in Sweden is seeking an experienced OOH & Print Manager who will lead data-driven media strategies and innovative campaigns. You will be responsible for the entire campaign lifecycle, collaborating with teams to deliver on client objectives.

The ideal candidate will have at least 4 years of experience in OOH/DOOH media planning, alongside a strong analytical mindset and fluency in English and Swedish. We value creativity and collaboration in our ongoing transformation journey.

Qualifications

• 4+ years of experience within OOH/DOOH media planning, digital marketing, or programmatic buying.
• Strong familiarity with modern OOH buying tools and experience with DSPs/SSPs.
• Excellent data literacy with experience in reporting dashboards.

Responsibilities

• Champion holistic outdoor strategies that align with client business goals.
• Take ownership of the campaign lifecycle from client briefs to activation.
• Conduct in-depth analysis and generate actionable insights.

Skills

OOH/DOOH media planning

Digital marketing

Programmatic buying

Data analysis

Fluent in English and Swedish

Education

Bachelor’s degree in Business or Marketing

Tools

Modern OOH buying tools

DSPs/SSPs (e.g., Vistar, Perion)

Job description

Overview

Are you an Out-of-Home (OOH) expert ready to champion the next generation of data-driven, connected media? Are you a naturally curious problem-solver who loves to challenge the status quo and find new ways of working? At Publicis Groupe, we believe in creativity, collaboration, and courage. We are looking for a visionary and highly skilled OOH & Print Manager who wants to be a driving force in our ongoing transformation journey, taking a leading role in building and shaping innovative OOH campaigns and strategies with a strong focus on DOOH, Connected Media, and programmatic.

Responsibilities

Strategic Leadership

• Champion holistic outdoor strategies that maximize effective reach and frequency across both classic analog formats and digital screens, alongside print strategies and activations, ensuring alignment with broader cross-channel plans and client business goals.
• Act as an internal thought leader, constantly seeking new automated approaches and challenging traditional ways of working within OOH.

Campaign Management & Platform Execution

• Full ownership of the campaign lifecycle. Take briefs from client teams and seamlessly translate them into strategic media placement, asset management, distribution, and complete activation from launch to post-buy analysis.
• Oversee, plan, and execute any traditional print strategies, media bookings, and activations tailored to your clients' needs.
• Drive the adoption of programmatic OOH (pDOOH), leveraging data-driven audience segmentation and modern DSPs/SSPs to optimize reach and impact.
• Oversee and execute advanced campaign setup, planning, budgeting, and negotiation with media owners (OOH, DOOH, and Print), ensuring adherence to industry best practices.
• Collaborate closely with Programmatic Specialists and client managers to ensure optimal platform execution and seamless, integrated media strategies.

Data Analysis & Insight Generation

• Conduct in-depth analysis of location data, foot traffic, screen performance, and print circulation to generate actionable insights and prepare high-impact client reports.
• Act as a trusted partner for clients, translating technical metrics, reach/frequency data, and programmatic mechanics into clear business outcomes.

Qualifications

Profile & Mindset

We believe you are genuinely curious about the evolving media landscape and passionate about exploring how data, technology, and location-based insights can transform traditional OOH. You combine this curiosity with an analytical mindset, enabling you to turn complex location and audience data into sharp performance improvements.

• The Innovator: You have a natural drive for development and thrive when navigating change. You are excited about the opportunity to help build a future‑proof OOH strategy and daring enough to experiment with automation, data‑triggers, and new approaches in a rapidly changing environment.
• The Collaborator: You naturally lead by example. You enjoy sharing knowledge, troubleshooting tech setups, and working closely with programmatic specialists and client teams to elevate the collective output.
• The Strategist & Doer: You enjoy working both conceptually and hands‑on, balancing big‑picture omnichannel vision with flawless operational execution.

What You Bring

• Experience: 4+ years of experience within OOH/DOOH media planning, digital marketing, or programmatic buying.
• Platform & Tech Knowledge: Strong familiarity with modern OOH buying tools, and a solid understanding of (or hands‑on experience with) major DSPs/SSPs supporting programmatic OOH (e.g., Vistar, Perion, or similar).
• Analytical Power & AI: Excellent data literacy with the ability to turn numbers and reach metrics into compelling client narratives. Excel is a must; experience building reporting dashboards is a plus. You also bring a strong interest in utilizing AI‑driven optimization tools and predictive data models to elevate campaign performance.
• Execution Skills: Meticulous attention to detail to ensure accuracy in campaign set-up, alongside the ability to manage multiple tasks and projects simultaneously while meeting deadlines.
• Education: Bachelor’s degree in Business, Marketing, or other relevant post‑secondary education.
• Language: Fluency in English and Swedish (written and spoken).

Additional Information & Benefits

• Career Opportunities: Local and Global opportunities through the Power Of One.
• Personal and Professional Learning: Global AI learning platform where you can participate in +30,000 classes and connect with colleagues from all over the world.
• Flexible Ways of Working: We want to be an employer where work‑life balance is cherished. We love to spend time with our colleagues at the office but also believe in the output of your work not where the work is being done.
• Work Your World: For six weeks a year, the world is yours. Every employee can work anywhere on the planet where there's a Publicis office. A new city, a favorite locale, or even a different country — Go. Grow. Explore.
• Mental Health: The happiness and health of our people is paramount to us. We work continuously on maintaining a healthy and safe working environment through initiatives that facilitate the well‑being of our employees.
• Benefits: Generous benefit package.