OOH & Print Manager

Publicis Groupe; Stockholms kommun; On-site; SEK 400,000 - 600,000; Full time

Benefits offered by this job

Generous benefit package

Job summary

Publicis Groupe is seeking a skilled professional in Sweden for strategic leadership in OOH media planning. This role involves managing complex campaigns and integrating modern buying strategies.

The ideal candidate has over 4 years of experience in OOH/DOOH, a strong analytical background, and fluency in both English and Swedish.

Join us to lead innovative outdoor advertising strategies and benefit from a generous package.

Qualifications

• 4+ years in OOH/DOOH media planning, digital marketing, or programmatic buying.
• Strong familiarity with modern OOH buying tools.
• Excellent data literacy and capabilities in Excel.

Responsibilities

• Own end-to-end strategy for OOH campaigns.
• Conduct in-depth analysis of location data and generate insights.
• Champion holistic outdoor strategies aligned with client goals.

Skills

OOH/DOOH media planning

Digital marketing

Programmatic buying

Data analysis

Fluent English

Fluent Swedish

Excel

Education

Bachelor’s degree in Business, Marketing, or relevant field

Tools

Vistar

Perion

Job description

Responsibilities

• Own end‑to‑end strategy, holistic planning, and execution of complex OOH campaigns and any print strategy and activations.
• Navigate the intersection of traditional outdoor advertising and modern automated buying, pioneering the integration of programmatic OOH into Connected Media frameworks.
• Set the benchmark for operational excellence, driving internal transformation and elevating the offering to clients.

Key Responsibilities

Strategic Leadership

• Champion holistic outdoor strategies that maximize reach and frequency across analog and digital formats, alongside print strategies, ensuring alignment with client goals.
• Act as an internal thought leader, constantly seeking new automated approaches and challenging traditional ways of working.

Campaign Management & Platform Execution

• Full ownership of the campaign lifecycle: translate briefs into strategic media placement, asset management, distribution, activation, and post‑buy analysis.
• Oversee, plan, and execute traditional print strategies, media bookings, and activations tailored to client needs.
• Drive the adoption of programmatic OOH, leveraging data‑driven audience segmentation and modern DSPs/SSPs to optimize reach and impact.
• Oversee advanced campaign setup, planning, budgeting, and negotiation with media owners, ensuring best practices.
• Collaborate closely with Programmatic Specialists and client managers to ensure optimal platform execution and integrated media strategies.

Data Analysis & Insight Generation

• Conduct in‑depth analysis of location data, foot traffic, screen performance, and print circulation to generate actionable insights and client reports.
• Act as a trusted partner, translating technical metrics and programmatic mechanics into clear business outcomes.

Qualifications

Profile & Mindset

• The Innovator: natural drive for development, excited by future‑proof OOH strategy, daring enough to experiment with automation, data‑triggers, and new approaches.
• The Collaborator: leads by example, shares knowledge, troubleshoots tech setups, and works closely with programmatic specialists and client teams.
• The Strategist & Doer: works conceptually and hands‑on, balancing omnichannel vision with flawless operational execution.

What You Bring

• Experience: 4+ years in OOH/DOOH media planning, digital marketing, or programmatic buying.
• Platform & Tech Knowledge: strong familiarity with modern OOH buying tools and a solid understanding of major DSPs/SSPs supporting programmatic OOH (e.g., Vistar, Perion).
• Analytical Power: excellent data literacy with the ability to turn metrics into compelling client narratives; Excel must be a skill, dashboard building a plus; strong interest in AI‑driven optimization tools.
• Execution Skills: meticulous attention to detail, ability to manage multiple tasks and projects simultaneously while meeting deadlines.
• Education: Bachelor’s degree in Business, Marketing, or other relevant post‑secondary education.
• Language: Fluency in English and Swedish (written and spoken).

Benefits

Generous benefit package.