Martech Director: Data-Driven Growth & Advisory (Sweden)

IMPACT Extend; Stockholms kommun; On-site; SEK 1,400,000 - 2,000,000; Full time

Job summary

IMPACT is seeking a Martech Director to lead Data & Martech practice, shaping long-term vision, standardising offerings, and driving innovation with emerging technologies. You will interface with C-suite stakeholders and oversee complex projects across cross-functional teams.

You will define value propositions for enterprise prospects, lead pre-sales and proposals, and mentor senior consultants to raise internal capability. Nordic enterprise experience is a strong plus.

Qualifications

• 10+ years of experience within Martech, digital marketing technology, or marketing platforms.
• Strong experience with enterprise Martech ecosystems (CDP, CRM, marketing automation, personalisation platforms) and enterprise commerce organisations.
• A proven track record of delivering data and Martech strategies that drive measurable commercial outcomes for enterprise or mid-market clients.
• A proven track record in consulting or digital transformation roles, with strong leadership and team management experience.

Responsibilities

• Define and execute data strategies aligned with client objectives — martech stack selection and implementation, measurement frameworks, personalisation maturity.
• Serve as the primary contact for C-suite and VP-level stakeholders (CMO, CDO, CTO).
• Oversee delivery of complex technical projects across cross-functional teams, owning quality and direction of deliverables.
• Define the value proposition for complex enterprise prospects and develop new business within existing accounts.
• Drive commercial engagement in pre-sales and proposal development for Martech opportunities.
• Build long-term strategic relationships with enterprise clients.
• Define and evolve IMPACT’s point of view on Data & Martech topics.
• Develop reusable frameworks, assessments, and methodologies for the team.
• Mentor senior consultants to build internal expertise and leadership capacity.
• Collaborate across practices to create integrated cross-department solutions.
• Act as an internal expert resource on complex client challenges.
• Manage high-level stakeholder relationships to ensure account success.
• Monitor emerging Martech technologies, platforms, and best practices.
• Establish partnerships with leading Martech vendors.
• Drive internal knowledge development and external thought leadership.

Skills

Martech leadership

Data-driven marketing

Client advisory

Enterprise client experience

Digital transformation

Education

Bachelor's or Master's degree

Tools

CDP

CRM

Marketing automation

Personalisation platforms

Salesforce Marketing Cloud

Adobe

Job description

IMPACT is seeking a Martech Director to lead Data & Martech practice, shaping long-term vision, standardising offerings, and driving innovation with emerging technologies. You will interface with C-suite stakeholders and oversee complex projects across cross-functional teams.

You will define value propositions for enterprise prospects, lead pre-sales and proposals, and mentor senior consultants to raise internal capability. Nordic enterprise experience is a strong plus.