Martech Director, Sweden

IMPACT Extend; Stockholms kommun; On-site; SEK 1,400,000 - 2,000,000; Full time

Job summary

IMPACT is seeking a Martech Director to lead Data & Martech practice, shaping long-term vision, standardising offerings, and driving innovation with emerging technologies. You will interface with C-suite stakeholders and oversee complex projects across cross-functional teams.

You will define value propositions for enterprise prospects, lead pre-sales and proposals, and mentor senior consultants to raise internal capability. Nordic enterprise experience is a strong plus.

Qualifications

• 10+ years of experience within Martech, digital marketing technology, or marketing platforms.
• Strong experience with enterprise Martech ecosystems (CDP, CRM, marketing automation, personalisation platforms) and enterprise commerce organisations.
• A proven track record of delivering data and Martech strategies that drive measurable commercial outcomes for enterprise or mid-market clients.
• A proven track record in consulting or digital transformation roles, with strong leadership and team management experience.

Responsibilities

• Define and execute data strategies aligned with client objectives — martech stack selection and implementation, measurement frameworks, personalisation maturity.
• Serve as the primary contact for C-suite and VP-level stakeholders (CMO, CDO, CTO).
• Oversee delivery of complex technical projects across cross-functional teams, owning quality and direction of deliverables.
• Define the value proposition for complex enterprise prospects and develop new business within existing accounts.
• Drive commercial engagement in pre-sales and proposal development for Martech opportunities.
• Build long-term strategic relationships with enterprise clients.
• Define and evolve IMPACT’s point of view on Data & Martech topics.
• Develop reusable frameworks, assessments, and methodologies for the team.
• Mentor senior consultants to build internal expertise and leadership capacity.
• Collaborate across practices to create integrated cross-department solutions.
• Act as an internal expert resource on complex client challenges.
• Manage high-level stakeholder relationships to ensure account success.
• Monitor emerging Martech technologies, platforms, and best practices.
• Establish partnerships with leading Martech vendors.
• Drive internal knowledge development and external thought leadership.

Skills

Martech leadership

Data-driven marketing

Client advisory

Enterprise client experience

Digital transformation

Education

Bachelor's or Master's degree

Tools

CDP

CRM

Marketing automation

Personalisation platforms

Salesforce Marketing Cloud

Adobe

Job description

ABOUT THE JOB

At Impact Commerce, we are looking for a Martech Director to be our senior expert and trusted advisor in Data & Martech — the person clients want in the room, and the one our agency builds its credibility around.

You will own the long-term vision for our Martech practice: standardising methodology and service offerings and driving innovation by integrating emerging technologies into our delivery model. You will identify market trends early so our offerings are adjusted proactively and stay ahead of competitor movements, working closely with our Managing Director, SE, and cross-functional teams.

More specifically, in this role we expect you to have:

Client advisory & delivery

• Define and execute data strategies aligned with client business objectives — martech stack selection and implementation, measurement frameworks, personalisation maturity.
• Serve as the primary point of contact for C-suite and VP-level stakeholders (CMO, CDO, CTO).
• Oversee delivery of complex technical projects across cross-functional teams, owning the quality and direction of deliverables.

Commercial contribution

• Define the value proposition for complex enterprise prospects and develop new business within existing accounts.
• Drive strong commercial engagement in both pre-sales and proposal development for Martech opportunities.
• Build long-term strategic relationships with enterprise clients.

Thought leadership

• Define and evolve IMPACT’s point of view on Data & Martech topics.
• Develop reusable frameworks, assessments, and methodologies the broader team can leverage.
• Raise the bar — mentoring senior consultants to build internal expertise and leadership capacity.

Internal collaboration

• Collaborate across practices (Commerce, Experience, Strategy) to create integrated cross-department solutions.
• Act as an internal expert resource on complex client challenges.
• Manage high-level stakeholder relationships to ensure long-term account success.

Innovation and trends

• Monitor emerging Martech technologies, platforms, and best practices.
• Establish partnerships with leading Martech vendors.
• Drive internal knowledge development and external thought leadership.

YOUR PROFILE

As Martech Director, you will set IMPACT’s point of view on Data & Martech and act as the trusted advisor enterprise clients turn to for their data-driven marketing ambitions. You combine deep technical credibility with a genuinely commercial mindset, equally comfortable in a workshop with a CDP architecture and in the boardroom with a CMO.

We are looking for a customer-centric, innovative expert who can contribute to a fun and healthy everyday culture at IMPACT while setting a high standard in collaboration with colleagues:

• Customer-centric — always prioritises client value and measurable outcomes, and understands client business models, challenges, and strategic objectives.
• Innovative — proactively explores new Martech solutions, platforms, and AI capabilities, and drives thought leadership in marketing technology.
• Commercially engaged — originates and co-leads new business within new and existing accounts, including scoping and pricing.
• A confident communicator — able to present complex technical roadmaps at CMO/CDO/CTO level and influence across marketing, technology, and data.

At last, we imagine you have:

• 10+ years of experience within Martech, digital marketing technology, or marketing platforms.
• Strong experience with enterprise Martech ecosystems (CDP, CRM, marketing automation, personalisation platforms) and enterprise commerce organisations.
• A proven track record of delivering data and Martech strategies that drive measurable commercial outcomes for enterprise or mid-market clients.
• A proven track record in consulting or digital transformation roles, with strong leadership and team management experience.
• A bachelor’s or master’s degree in Marketing, Technology, Business, or a related field.
• Deep understanding of data-driven marketing and customer journeys, Nordic enterprise client experience (DK/SE/NO), experience with agile delivery models and digital product teams, or certifications in major Martech platforms (e.g. Salesforce Marketing Cloud, Adobe) are all a strong plus.

LIFE AT IMPACT

Commerce has never stood still. Neither have we. For more than 25 years, we have helped ambitious businesses turn change into growth by taking the time to understand what truly moves their business. What started in Aarhus, Denmark has grown into a European powerhouse with offices across the world.

From strategy and experience to technology, data, and execution, every capability sits under one roof. That’s how we move faster, align better, and build solutions that hold over time. We work close by. We think long-term. And we take responsibility for bringing technology, strategy, and execution together - helping brands grow with clarity and confidence in the next era of commerce.

IMPACT is built by specialists who care deeply about what they do, and take responsibility for what they deliver. Wherever commerce happens, we show up with the same standards, the same accountability, and the same ambition. Because consistency is what builds trust, across borders and over time.