marknadsstrateg

Vend-Marketplaces-Ab; Stockholms kommun; Hybrid; SEK 1,000,000 - 1,500,000; Full time

Job summary

Vend Advertising in Stockholm is seeking an Industry Strategy Lead to define and own the BFSI strategy across the Nordics, bridging customer needs with the organizational roadmap.

You will gather market intelligence, shape compelling value propositions, and collaborate with Sales, Commercial Success, and Product to drive endemic revenue in automotive financing, mortgages, and insurance.

Qualifications

• 7+ years of deep experience within banking, financial services, insurance, fintech, payments, lending, or related media/consulting.
• Proven track record in commercial metrics, investment allocation, CLTV optimization, and customer acquisition/retention.
• Strong full-funnel marketing understanding across brand, performance, lead generation, paid social, and programmatic advertising.

Responsibilities

• Define, evolve, and own Vend Advertising's BFSI strategy across the Nordics.
• Gather marketplace intelligence, map trends, and analyze competition to create compelling narratives and value propositions.
• Partner with regional Sales and Commercial Success to shape account strategies and run executive-level engagements.

Skills

BFSI experience

Strategic advisory

Cross-functional leadership

Executive communication

Nordic market knowledge

Job description

Do you want to drive commercial strategy for Blocket & other Nordic marketplaces?

THE OPPORTUNITY IN A NUTSHELL

YOU?

A commercially minded, highly credible fintech- or media advisor with a deep understanding of how financial institutions leverage marketing to optimize their customer journeys.

ROLE?

Serve as our premier subject-matter expert for the BFSI sector, translating market intelligence into our overarching vertical strategy and commercial narratives across the Nordics.

Company?

Vend, home of FINN, Blocket, Tori, Oikotie, DBA & Bilbasen, where millions of people across the Nordics connect to find what they need, whether it’s a job, a home, a way to move, or a fresh start.

Location?

Join us in our Stockholm-office with the flexibility to work 3 days per week remotely!

Why us?

This is a rare, senior-level role with a massive mandate. You are not managing daily campaigns or minor accounts; you get the keys to define Vend Advertising’s total commercial approach to the BFSI vertical across the entire Nordic region, with direct backing from executive leadership.

Sounds like your cup of tea? Check out the details below!

WHO ARE YOU?

• You bring 7+ years of deep experience within banking, financial services, insurance, fintech, payments, lending, or a related media agency/consulting background.
• You have a shown track record in commercial and business metrics, understanding how financial institutions allocate investments, optimize CLTV, and drive customer acquisition/retention.
• You possess a robust full-funnel marketing background, with a deep understanding of how BFSI organizations leverage brand, performance, lead generation, paid social, and programmatic advertising.
• You are an engaging and influential communicator, comfortable leading strategic customer workshops, presenting to senior executives, and representing Vend at prominent external thought leadership forums.
• You are highly collaborative and advisory-focused, thriving on building solid alignment across Sales, Product, Customer Success, and Leadership teams.
• An established industry network within the Nordic BFSI ecosystem is highly considered an advantage.
• A bonus if you have worked with car loans specifically.

WHAT’S THE JOB LIKE?

Day-to-day work & projects cooking

As our Industry Strategy Lead, your mission is to define, evolve, and own Vend Advertising's overarching BFSI strategy across the Nordics. Your work serves as the vital bridge between customer needs and our organizational roadmap.

You will act as an outside-in advisor by gathering marketplace intelligence, mapping market trends, and analyzing competitive movements. You will turn these insights into compelling, goal-aligned commercial narratives, playbooks, and value propositions that clearly demonstrate business impact to our clients.

You will work cross-functional, partnering directly with regional Sales and Commercial Success teams to shape key account strategies, facilitate customer workshops, and participate in executive-level strategic engagements. Furthermore, you will act as an internal consultant for Product Managers, feeding field feedback and regulatory challenges directly back into product development.Product Managers remain responsible for product strategy, roadmap prioritization, feature development, and scalable product execution across industries and customer segments.

From challenge to opportunity

The BFSI landscape is tightly regulated, and clients increasingly expect effect-first, transaction-tied outcomes over passive impressions. Your challenge will be to take a fragmented ecosystem and establish Vend as an indispensable, high-intent media house for automotive financing, mortgages, and insurance. You will turn this huge opportunity to drive product adoption, expanding strategic footprints, and successfully securing long-term endemic revenue streams.

A few words from Helena Angsten

Hi, I'm the Head of Industry Strategy. Our team is the core center of excellence across Vend Advertising, meaning we bring deep client-side industry knowledge straight into our commercial engine. Instead of taking a one-size-fits-all approach, we build smart, highly tailored value propositions that hit the market right where it matters. We are forward leaning and flexible, support each other's growth, and focus on results that actually move the needle. If you love solving complex commercial puzzles and driving strategic influence across the Nordics, we'd love to have you on board!

At Vend, our mission is simple: Smart choices made easy.

We're here to make sustainable living effortless through seamless digital experiences. As part of a dynamic family of marketplaces, including FINN, Blocket, Tori, Bytbil, Oikotie, Bilbasen, and DBA, we connect people with services and products that matter.

Driven by purpose and curiosity, we constantly evolve to meet today’s needs and shape a smarter, more sustainable tomorrow.

At Vend, your time matters. We want you to explore new paths to smarter. Be curious with technology and lean forward. Dare to try, learn, and try again, as we innovate, grow and succeed together. Because your time matters. And when spent wisely, it creates value for you, for Vend, and society as a whole.