Industry Strategy Lead - Retail

Vend Marketplaces AB; Stockholms kommun; Hybrid; SEK 772,712 - 993,487; Full time

Job summary

Vend Marketplaces AB is looking for an Industry Strategy Lead to drive commercial strategy for their Nordic marketplaces, including FINN and Blocket. You will bridge the gap between retailer needs and commercial strategy, supporting teams with retail playbooks while engaging with major retail partners.

The ideal candidate has over 7 years of retail experience and expertise in Nordic retail economics. This position allows for a hybrid work environment, combining office and remote work flexibly.

Qualifications

• 7+ years of retail experience in retail, e-commerce, or media agencies.
• Deep understanding of P&L drivers and marketing budget allocation.
• Expert in performance, shopper, and retail media.

Responsibilities

• Support Nordic Sales and Commercial Success teams with retail playbooks.
• Build industry-specific commercial narratives and Retail Media playbooks.
• Bridge the gap between retailer needs and commercial strategy.

Skills

Retail experience

Understanding of Nordic retail landscape

Marketing and media expertise

Commercial mindset

Engaging communication

Job description

Do you want to drive commercial strategy for Finn, Blocket & other Nordic marketplaces?

THE OPPORTUNITY IN A NUTSHELL You? A strategic retail industry professional who understands retailer business models and marketing investments inside out.

Role? As our Industry Strategy Lead, you will shape Vend Advertising’s retail strategy and value proposition across the Nordic markets.

Company? Vend, home of FINN, Blocket, Tori, Oikotie, DBA & Bilbasen, where millions of people across the Nordics connect to find what they need, whether it’s a job, a home or a way to move.

Location? Join us in our Oslo/Stockholm office, with the flexibility to work 3 days per week remotely!

Why us? This is your chance to pioneer the fast-growing Retail and Commerce Media landscape across the Nordics. You will directly influence how major brands connect with consumers, driving true business impact with great professional growth and high organizational visibility.

WHO ARE YOU?

• 7+ years of retail experience gained within retail, e-commerce, marketplaces, retail media, or media agencies.
• A deep understanding of the Nordic retail landscape, including retail economics, P&L drivers, and how retailers allocate marketing budgets.
• A marketing and media expert who understands how performance, shopper, and retail media drive business outcomes across the customer journey.
• A commercially minded professional who naturally translates market shifts and customer needs into concrete revenue opportunities.
• An engaging communicator and networker fluent in English, who enjoys leading workshops, building executive relationships, and speaking at industry events.

WHAT’S THE JOB LIKE?

Your main mission is to be the primary retail expert at Vend Advertising, bridging the gap between retailer needs and our commercial strategy. While Product Managers focus on tech execution, you bring the outside‑in market perspective.

• On a weekly basis, you will support Nordic Sales and Commercial Success teams with retail playbooks, participate in high-level strategic customer discussions, and shape custom account strategies.
• Exciting projects include building out our industry-specific commercial narratives, developing next-generation Retail Media playbooks, and representing Vend as a thought leader at major Nordic industry forums.
• Your main stakeholders include Sales, Product, Commercial Success, Leadership, and executives at major retail partners.
• Success after 1 year means you have established a highly relevant retail value proposition, unlocked new revenue growth, and built trusted strategic partnerships with priority retail customers.

A FEW WORDS FROM THE HIRING MANAGER

Hi, I am Helena, at Vend Advertising. Our team is dedicated to unlocking the full power of commerce-driven advertising across the Nordics. We are a collaborative, forward-thinking group that sits at the intersection of product innovation and commercial growth. We value curiosity, direct communication, and a shared passion for solving real customer problems. If you love retail and want to shape its future in the Nordics, we can’t wait to meet you!