Marketing Manager

Tele2; Stockholms kommun; On-site; SEK 600,000 - 800,000; Full time

Job summary

Tele2 is seeking a Marketing Manager to lead the operational delivery of integrated marketing activities for the B2B unit. You will support the Marketing Lead in translating strategy into high-performing execution, driving campaigns and GTM initiatives with a strong focus on commercial impact.

This temporary parental leave cover runs from mid-December 2026 to mid-December 2027, offering a dynamic, hands-on environment in Tele2's marketing team.

Qualifications

• 3+ years of B2B marketing experience.
• 3+ years in project management coordinating cross-functional stakeholders and external agencies.
• Strong commercial mindset and experience optimizing campaign delivery against KPIs.
• Good copywriting skills with ability to create high-quality, engaging content.
• Professional fluency in English and Swedish, both spoken and written.

Responsibilities

• Support the B2B organization across end-to-end marketing needs and initiatives.
• Lead, plan, and execute B2B marketing campaigns and GTM activities—from briefing to follow-up.
• Produce and oversee B2B content and copy across digital channels.
• Collaborate with Commercial, Sales, CVM, PR, Online, In-house Studio and external agencies.
• Monitor, analyze, and report on campaign KPIs, traffic, and ROI to identify growth opportunities.
• Plan and coordinate campaign deliverables, production schedules, and budgets for on-time delivery.

Skills

B2B marketing

Project management

Commercial mindset

Copywriting

English & Swedish

Job description

About the job

As a Marketing Manager within Tele2 B2B, you will lead and drive the operational delivery of integrated marketing activities and campaigns. Organizationally, this role sits within the B2C Marketing department, playing a key operational role in supporting the B2B organization. Your mission is broad and hands-on: you will support the B2B organization across the full spectrum of marketing activities, ensuring initiatives are executed efficiently, on time, and with maximum commercial impact. In this dynamic role, you will support the Marketing Lead in translating overarching strategy into high-performing marketing execution.

This is a temporary position (parental leave cover) for one year, running from mid-December 2026 to mid-December 2027.

Your key responsibilities and tasks

• B2B Marketing Support & Enablement: Act as the go-to marketing partner for the B2B organization, handling end-to-end marketing needs, supporting business priorities, and driving commercial initiatives.
• Campaign & GTM Execution: Lead, plan, and execute delivery of B2B marketing campaigns and Go-to-Market (GTM) activities – from initial briefing to follow-up.
• Content & Copywriting: Produce and oversee engaging B2B content and copy across digital channels, including articles, guides, customer success stories, and sales enablement assets.
• Cross-Functional Collaboration: Partner closely with Commercial, Sales, CVM, PR, Online, In-house Studio, and external creative/media agencies to ensure cohesive messaging and aligned execution.
• Performance & Optimization: Continuously monitor, analyze, and report on campaign KPIs, traffic, and marketing ROI to identify growth and optimization opportunities.
• Resource & Timeline Management: Plan and coordinate campaign deliverables, production schedules, and budgets to ensure on-time delivery against commercial targets.

Who are you?

To thrive and succeed in this role, we believe that you are a structured, hands-on, and commercially driven Marketing Manager who excels in a collaborative, fast-paced environment and enjoys being a pragmatic problem-solver for the business.

Mandatory qualifications

• 3+ years of B2B experience in marketing.
• 3+ years within project management. Proven track record in end-to-end project management, coordinating cross-functional stakeholders and external agencies.
• Strong commercial mindset and experience optimizing campaign delivery against established KPIs.
• Good copywriting skills with a demonstrated ability to create high-quality, engaging content.
• Professional fluency in English and Swedish, both spoken and written.

You are proactive, independent, and structured, with a strong ability to prioritize tasks effectively in an evolving environment. You are a natural relationship builder who collaborates effortlessly across diverse teams and is motivated by delivering tangible results.

A few words from the manager

"In our team, we are passionate about creating marketing that drives real business value for our customers and for Tele2. We value collaboration, curiosity, and personal initiative – here, you will enjoy freedom under responsibility and the opportunity to shape how we work. We look forward to welcoming you to the team!" – Sofia Annerstedt, Marketing Director Tele2

Why Tele2

• A culture of natural born challengers – At Tele2 we don’t just do things the traditional way. We challenge the status quo and push boundaries to create smarter and more valuable solutions for our customers. You will be part of a culture that values curiosity, initiative and collaboration, where new ideas are welcomed and everyone’s contribution matters.
• Inclusive and supportive environment – We believe in fostering a creative and flexible workplace where people can bring their whole selves to work. Diversity and inclusion are important to us, and we strive to create an environment where people feel welcome, respected and supported in growing both personally and professionally.
• A sustainability challenger – We are proud that Tele2 has been recognised as Europe’s Climate Leader by the Financial Times and named as Sweden’s most sustainable company by Time Magazine and Statista, reflecting our strong commitment to reduce emissions, transparency and long-term climate goals. Our efforts focus on three areas where we can make the biggest difference: advancing a circular economy, combating climate change, and protecting children online. By embedding these focus areas into how we operate and innovate, we aim to create positive impact for people, planet and profit.

Interest and application

This is a temporary position (parental leave cover) for one year, running from mid-December 2026 to mid-December 2027.

Would you like to be a part of the Tele2s value-driven and including culture? Let’s find out if we’re a match!

If you have any specific questions regarding the position, please feel free to contact TA specialist: [e-mail]

Please note that in compliance with personal data management regulations (GDPR), we are unable to accept CVs via email.

Warmly welcome to submit your application! To ensure an inclusive and fair recruitment process, we focus on your experiences and skills. Therefore, Tele2 has chosen not to consider cover letters. Instead, we kindly ask you to answer the screening questions included in the application form.

As a step in the recruitment process, Tele2 performs a background check on final candidates.