Marketing Activation Lead M/W

Maya Delorez; Stockholms kommun; Hybrid; SEK 700,000 - 950,000; Full time

Job summary

Maya Delorez, Stockholm-based, is seeking a Marketing Activation Lead to plan, conceptualize, and execute premium events and activations globally. You will collaborate across teams to deliver impactful customer experiences and drive brand visibility in a fast-paced, entrepreneurial environment.

The role requires creativity and structure, strong strategic thinking, and a proven track record in event marketing. Hybrid work in Stockholm is available, with national and international travel.

Qualifications

• Proven experience in event planning and/or marketing activations.
• Strong project management and organizational skills.
• Fluent in Swedish and English, both written and spoken.

Responsibilities

• Plan, concept, and execute events and marketing activations.
• Develop activation concepts aligned with the brand’s visual identity and tone of voice.
• Manage budgets, timelines, logistics, suppliers, and partners.
• Represent the brand at international events (trade shows, competitions, partner meetings).

Skills

Project management

Organizational skills

Creativity

Interpersonal skills

Relationship building

Swedish and English fluency

Job description

About Maya Delorez

Maya Delorez is a Swedish equestrian brand founded in 2018 with the ambition to redefine modern riding apparel. The brand designs technical equipment and apparel that combine performance, functionality, and style, blending traditional craftsmanship with innovative materials and advanced technology.
With a rapidly growing international community, a strong digital presence, and a clear mission to become the world’s leading equestrian brand, Maya Delorez is expanding — notably through the development of premium offline activations and events.

About the Role
Title: Marketing Activation Lead
Contract type: Full-time (Permanent)
Start date: By agreement
Location: Stockholm (hybrid work possible)
Travel: National & international (shows, events, partners)

As the Marketing Activation Lead, you will be responsible for planning, conceptualizing, executing, and evaluating all events and marketing activations, in alignment with the company’s overall campaign plan.
You will report directly to the Marketing Manager and collaborate cross-functionally with all teams to deliver impactful, premium customer experiences.
This role requires both creativity and structure, strong strategic thinking, and the ability to thrive in a fast-paced, entrepreneurial environment.

– Main Responsibilities
Events & Activations
– Plan, concept, and execute events and marketing activations.
– Develop creative activation concepts aligned with the brand’s visual identity and tone of voice.
– Manage budgets, timelines, logistics, suppliers, and partners.

Brand Experience & Cross-functional Collaboration
– Work closely with all marketing channels and teams.
– Ensure consistency and impact of all activations.
– Represent the brand at international events (trade shows, competitions, partner meetings).

Evaluation & Optimization
– Analyze activation performance and ROI.
– Improve and optimize existing activations.
– Identify new opportunities to strengthen brand visibility and presence.

Skills & Profile
– Creative, structured, autonomous, and solution-oriented.
– Strong project management and organizational skills.
– Excellent interpersonal and relationship-building abilities.

Technical Knowledge
– Proven experience in event planning and/or marketing activations.
– Strong understanding of branding and customer experience.
– Strong interest in horses and equestrian sports (experience preferred).

Languages
– Fluent in Swedish and English, both written and spoken.

Education & Experience
– Previous experience in event management or activation marketing required.
– Driver’s license required.

Why Join Maya Delorez?
A fast-growing international brand.
A passionate, ambitious, and dynamic team.
The opportunity to make a real impact in a global-scale project.
A culture where ideas quickly turn into action.
Immersion in the premium equestrian industry, with international travel.
📩 How to Apply
Send your CV + cover letter (and any relevant portfolio) with the subject line:
“Marketing Activation Lead – Maya Delorez + [Your Name]”
📍 Interviews will be conducted on a rolling basis.