Marketing Director

Tiger of Sweden; Stockholms kommun; On-site; SEK 1,300,000 - 2,100,000; Full time

Job summary

Tiger of Sweden, based in Stockholm, seeks a Marketing Director to build brand equity, elevate visibility, and drive global desirability. You will set the brand strategy, lead all marketing, PR and campaigns, and assemble a high-performing team across locations, reporting to the CEO.

With 10+ years in Marketing & PR, you will guide digital strategy, content creation, influencer programs, and partnerships, ensuring a consistent brand voice across channels worldwide.

Qualifications

• 10+ years of experience in Marketing & PR for global brands.
• Proven ability to craft brand strategy for premium/luxury fashion.
• Experience directing creative and art direction for fashion/lifestyle brands.
• Strong digital marketing knowledge across channels and campaigns.
• Skilled in managing external agencies and high-profile stakeholders.
• Demonstrated people leadership and cross-functional collaboration.
• Excellent written and verbal communication in English.

Responsibilities

• Set the brand strategy for Tiger of Sweden, including target customers, visual identity and tone of voice.
• Create a distinctive global brand community and ensure 360-degree consistency.
• Lead marketing campaigns, PR and editorial production aligned with the CEO.
• Drive influencer marketing, media coverage, and digital channel growth.
• Oversee agency relationships and external partners worldwide.
• Lead store concept development, events and brand activations.
• Guide brand partnerships, licensing strategies and international collaborations.
• Manage the Marketing & PR budget and establish KPIs.
• Collaborate with Sales, Design and Commercial teams to hit targets.

Skills

Marketing & PR experience

Brand strategy

Luxury fashion experience

Art direction

Digital marketing

Agency management

People leadership

Communication

Visual storytelling

Organisation

Creativity

Industry awareness

Team collaboration

Tools

Microsoft Office

Job description

ABOUT THE COMPANY

Tiger of Sweden is a Stockholm-based fashion house established in 1903 with a heritage in tailoring. For more than a century, Tiger of Sweden has stood for style with purpose, dressing men and women for whom true style is about the confidence to be themselves.

POSITION OVERVIEW

As Marketing Director, you will build brand equity, elevate brand visibility, and fuel brand desirability for Tiger of Sweden globally. You should possess a deep understanding of brand strategy, consumer behaviour, and digital marketing, along with a proven track record of developing strategies and driving results for global fashion brands. Reporting directly to the CEO, you will set the brand strategy, lead all marketing, PR and campaign work, and build a high-performing Marketing & PR team across locations. You will work closely with the CEO and the entire management team, and represent the brand externally to agencies, press, industry opinion leaders, fashion influencers and celebrities. The role involves regular travel.

TASKS & RESPONSIBILITIES

Brand Strategy & Customer Insight:

• Set the brand strategy for Tiger of Sweden, from target customer to visual identity and tone of voice, in alignment with the CEO.

• Create a distinctive and inspiring brand community around Tiger of Sweden at a global scale.

• Gain a deep understanding of current and target customers through qualitative and quantitative research and the Tiger Society customer database.

• Share customer insights with the commercial, design, and product functions.

• Ensure a consistent tone of voice across all channels globally (English, German, Swedish).

• Act as the brand's north star, safeguarding 360-degree consistency across all owned and third-party channels.

Marketing, Campaigns & PR:

• Develop and implement annual, seasonal, and project-based marketing and PR strategies.

• Lead the conception, creation, and production (film, photo, editorial) of all marketing campaigns, in alignment with the CEO.

• Lead the cross-functional 360 marketing and sales calendar planning and the weekly editorial meeting.

• Drive online and offline media coverage, ensuring both quality and scale.

• Drive the global influencer marketing strategy to increase visibility and awareness on social media.

• Oversee and set a structure for global and local agencies and third-party service providers.

Retail, Store Concept & Events:

• Lead the store design concept for all points of sale, directing external partners and delivering projects on time and on budget.

• Co-develop in-store activations and create seasonal and theme-based window concepts.

• Plan and manage brand events, such as fashion presentations, influencer experiences, store events, panel talks and live shopping.

• Co-lead line release meetings with Sales and Design, and support selling-in with brand material such as lookbooks, virtual showrooms and brand presentations.

• Support the Wholesale, Retail and eCom teams in reaching commercial targets.

• Direct the creation of all branding-relevant physical assets, from stationery to packaging and signage.

Brand Development & Partnerships:

• Develop a long-term licensing strategy, identifying suitable partners and setting up brand-enhancing, commercially attractive agreements.

• Act as a brand ambassador for Tiger of Sweden.

Team Leadership & Budget:

• Lead, develop, and mentor the Marketing & PR team, empowering existing talent to deliver excellence.

• Manage the global Marketing & PR budget.

• Set up relevant KPIs and reviews to ensure efficient and effective budget allocation, taking corrective action as needed.

SKILLS & REQUIREMENTS

• 10+ years of experience in Marketing & PR.

• Proven track record in developing strategies and driving results for global fashion brands.

• Experience working for a global fashion brand, preferably in a premium or luxury environment.

• Experience directing creative and art direction for a global fashion or lifestyle brand.

• Excellent knowledge of digital marketing, sales channels, and the latest digital trends.

• Experience managing external agencies and senior, high-profile stakeholders.

• Proven people leader with the ability to build successful cross-functional partnerships.

• Strong written and verbal communication skills, with full professional proficiency in English.

• Strong eye for brand-consistent visual storytelling.

• Highly organised, able to juggle priorities in a fast-paced environment.

• Creative, entrepreneurial and results-driven.

• Culturally aware and highly engaged in the industry, current trends and events.

• Team player with a positive, can-do attitude.

TOOLS & SYSTEMS

• Microsoft Office

The position is based in our Head Office in Stockholm and is a full-time position. Does this sound like the perfect fit for you?

Tiger of Sweden stands against any form of discrimination and strives to be an inclusive brand and workplace. We welcome applications from all individuals, regardless of gender, sexual orientation, religion, ethnicity, race or disability, and recruitment is based purely on skills and experience.