Marketing Manager (Sweden)

Suomen Taitoluisteluliitto ry; Stockholm; On-site; SEK 600,000 - 800,000; Full time

Job summary

A leading Nordic event platform is seeking a Marketing Manager for Sweden to lead the marketing strategy and local events. The ideal candidate has B2B marketing experience, particularly in tech or SaaS. This role offers ownership of marketing initiatives and collaboration with international teams. Strong English and native Swedish skills are essential. Join a passionate team and help create meaningful encounters for major brands.

Qualifications

• Experience in B2B marketing, ideally in SaaS or tech.
• Strong understanding of Swedish business culture and marketing channels.
• Strategic mindset and hands-on execution skills.

Responsibilities

• Own and drive the Swedish marketing strategy.
• Lead local event marketing, especially partner-driven events.
• Translate global initiatives into local impact.

Skills

B2B marketing experience

Event marketing experience

Lead and demand generation

Native-level Swedish

Fluent English

Tools

HubSpot

Salesforce

Canva

Job description

Team: International Marketing Team | Reports to: CMO

Are you ready to take full ownership of marketing in the Swedish market? At Lyyti, we’re looking for a self-driven Marketing Manager Sweden to lead and shape how we show up in one of our key regions.

This is a hands-on and strategic role for someone who knows how to connect brand, content, events, and campaigns with local relevance and business results. You won’t have a team to manage; instead, you’ll be the key voice for Sweden in a collaborative international marketing team, working closely with your local sales colleagues.

Who you are

You’re an experienced marketer with a deep understanding of the Swedish B2B landscape. You know how to balance creativity with performance, local nuance with global brand, and day-to-day execution with long-term thinking. You thrive when you have ownership, trust, and the room to build marketing that actually works.

At Lyyti, events aren’t just another channel — they’re at the heart of our strategy. You know how to turn them into real business impact, especially through partnerships. Whether it’s co-hosting a roundtable, activating a trade show, or creating a memorable brand experience, you thrive in bringing people together and co-creating value. You’ll know when to roll up your sleeves and when to bring in the right freelancer, partner, or agency to make it happen.

About the role

As our Marketing Manager Sweden, you will:

• Own and drive the Swedish marketing strategy — from planning to execution and results
• Take the lead on local event marketing, especially partner-driven events and co-branded experiences
• Translate global initiatives into local impact, and create campaigns from scratch when needed
• Be the expert on the Swedish market — audience, trends, competitors, channels, and tone
• Work closely with local sales to generate demand, nurture leads, and support customer growth
• Strengthen Lyyti’s local brand presence through content, events, and thought leadership
• Build and activate local partnerships (e.g. co-marketing, sponsorships, associations)
• Collaborate with your peers in Finland and France, and contribute to shared learnings across markets

What you bring

• B2B marketing experience, ideally in SaaS or tech
• Experience with event marketing and partner collaborations
• Experience with lead and demand generation
• Strong understanding of Swedish business culture and marketing channels
• Strategic mindset paired with hands-on execution skills
• Native-level Swedish and fluent English
• Comfortable with tools like HubSpot, Salesforce, Canva, and paid media platforms
• A natural collaborator who takes ownership without needing a big team

Lyyti is the leading Nordic event platform, helping companies create more meaningful encounters. Our beloved platform is trusted by brands like American Express, Warner Bros., Discovery, Air France-KLM, LPG Systems, as well as embassies and ministries around the world, to power their event creation and management. Events aren’t just part of our product — they’re at the core of who we are.

You’ll join a smart, kind, and slightly nerdy team that loves what we do, and we're excited to welcome someone who shares that passion.

If you think you could be the next Lyytian, submit your application here by Sunday, August 24, 2025.

If you have any questions about the role, Antonia (Chief Marketing Officer) will be happy to answer them by phone at [phone] or by email at antonia.ridderstrale(a)lyyti.com.