Marketing Activation Coordinator

Stanley Black & Decker, Inc.; Göteborgs kommun; Hybrid; SEK 469,000 - 603,000; Full time

Benefits offered by this job

Salary & benefits package

Discounts on tools

Professional development opportunities

Job summary

Stanley Black & Decker, Inc. in Gothenburg offers a hybrid Marketing Activation Coordinator role within the Nordic Marketing team.

You will coordinate activation initiatives across multiple countries and translate marketing content to Swedish, Norwegian and Danish, ensuring campaigns are market-ready and on-brand. You will support project planning, timelines and budgets, maintain campaign calendars and collaborate with internal and external partners to maximize local impact and measure

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications or related field preferred.
• Experience in marketing coordination, activation or cross-functional roles.
• Ability to link marketing activity to business outcomes.
• Strong written and verbal communication in English and Swedish.

Responsibilities

• Coordinate Nordic marketing activations across countries.
• Act as cross-functional partner between local markets, regional teams and stakeholders.
• Lead translation/localization to ensure campaigns are market-ready.
• Plan, coordinate and deliver projects with timelines and budgets.
• Maintain consistent brand representation across touchpoints.
• Support KPI tracking, reporting and post-activity evaluation.
• Collaborate with internal/external partners to maximize local impact.
• Support campaigns, launches and events ensuring timely delivery.
• Translate marketing content from English to Swedish, Norwegian and Danish

Skills

Organisational skills

Project coordination

Marketing generalist experience

Communication skills

B2B/retail/consumer goods experience

Swedish and English proficiency

Education

Bachelor’s degree in Marketing/Business/Communications

Job description

Location: Gothenburg, Sweden

Work Arrangement: Hybrid - live close the office

Come make the world with us and accelerate your success.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™.

Sound like you? Join our top-notch team of 53,000+ professionals in 60 countries who are making their mark on some of the world’s most beloved brands, including DEWALT, FACOM, STANLEY, BLACK+DECKER and more.

What You’ll Do

We are looking for a Marketing Activation Coordinator to join our Nordic Marketing team and help bring our brand and commercial strategies to life in the local market.

As Marketing Activation Coordinator, you are responsible for coordinating and driving marketing activation initiatives across multiple countries, acting as a key cross-functional partner between local markets, regional teams, and project stakeholders.

This role leads translation and localization efforts to ensure campaigns and materials are market-ready, aligned, and executed effectively.

The position also supports the planning, coordination, and delivery of upcoming projects, ensuring timelines, communication, and execution remain on track across all functions.

Your key responsibilities:

• Assist in the implementation and execution of the Nordic marketing plan in line with the Nordic strategy.
• Provide project coordination support to the marketing team.
• Maintain campaign schedules, project timelines, and marketing calendars
• Coordinate cross-functional efforts for campaigns, launches, and events to help ensure timely delivery and budget alignment.
• Maintain strong and consistent brand representation across all customer and end-user touchpoints.
• Provide high-quality translation of marketing and business content from English into Swedish, Norwegian, and Danish
• Support measurable marketing performance through clear KPIs, reporting, and post-activity evaluation.
• Build strong collaboration with internal stakeholders, customers, and external agencies to maximize local market impact.
• Hold a Bachelor’s degree in Marketing, Business Administration, Communications, or a related field is preferred,
• Experience in local market activation and campaign delivery,
• Strong knowledge of customer-facing marketing channels.

We are looking for someone with

• Strong organisational and project coordination skills
• Proven experience in a generalist marketing, marketing coordinator, executive or activation role.
• Commercial mindset with the ability to link marketing activity to business outcomes.
• Strong written and verbal communication skills,
• Experience in B2B, retail, tools, consumer goods, or a similar commercial environment would be an advantage,
• Full professional proficiency in Swedish and English; and preferred in Norwegian and Danish.

What You’ll Receive

• An attractive salary & benefits package
• Discounts on Stanley Black & Decker tools and other partner programs
• Excellent opportunities for continuous professional development

How You’ll Feel

We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:

• Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
• Learn: Have access to a wealth of learning resources, including our digital learning portal.
• Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.
• Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.

What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in.