Lifecycle CRM Automation Specialist

SmartRecruiters, Inc.; Stockholms kommun; On-site; SEK 550,000 - 750,000; Full time

Job summary

H&M Group is seeking a CRM Automation Specialist based in Stockholm to design, run, and optimise automated CRM journeys that drive engagement, retention, and revenue across our owned channels.

You will own the end-to-end lifecycle of CRM journeys—from setup and testing to launch and iterative improvement—while translating performance insights into concrete optimisation actions for global and local markets.

Qualifications

• 2–5 years of experience within CRM execution, lifecycle marketing, or marketing automation.

Responsibilities

• Build, operate, and optimise automated, data-triggered CRM journeys across email, push, and other owned channels.

Skills

Hands-on CRM execution

Analytical mindset

Data-driven optimization

Cross-functional collaboration

Strong written and spoken English

Education

Bachelor’s degree in Business, Marketing, Economics, Communication or related field

Tools

Braze

Salesforce

Klaviyo

MoEngage

Job description

H&M Group is seeking a CRM Automation Specialist based in Stockholm to design, run, and optimise automated CRM journeys that drive engagement, retention, and revenue across our owned channels.

You will own the end-to-end lifecycle of CRM journeys—from setup and testing to launch and iterative improvement—while translating performance insights into concrete optimisation actions for global and local markets.