Global CRM Lead: Activation, Retention & Growth

Voi Technology; Stockholms kommun; On-site; SEK 600,000 - 800,000; Full time

Benefits offered by this job

Unlimited free Voi rides

Employee options programme

Dog-friendly office

Job summary

Voi Technology is looking for a CRM Lead to evolve and own their global CRM strategy, driving activation and customer lifetime value across all markets. The role involves leading a specialized CRM team and ensuring the best practices for customer journeys using the Braze platform. Candidates should have over 6 years of experience in CRM or Marketing Automation and a strong command of SQL. Benefits include unlimited Voi rides and opportunities for professional growth in a dog-friendly office environment.

Qualifications

• 6+ years' experience in CRM or Marketing Automation, including leading technical specialists.
• Strong understanding of data structures, targeting logic, and experimentation.
• Ability to translate technical topics into clear narratives for stakeholders.

Responsibilities

• Own and evolve global CRM strategy to drive activation and customer lifetime value.
• Lead a CRM team and collaborate with other departments.
• Manage Braze platform and ensure legal compliance with GDPR.

Skills

CRM or Marketing Automation experience

Advanced power-user of Braze

Strong working knowledge of SQL

Understanding of experimentation methodology

Tools

Braze

SQL

Job description

Voi Technology is looking for a CRM Lead to evolve and own their global CRM strategy, driving activation and customer lifetime value across all markets. The role involves leading a specialized CRM team and ensuring the best practices for customer journeys using the Braze platform. Candidates should have over 6 years of experience in CRM or Marketing Automation and a strong command of SQL. Benefits include unlimited Voi rides and opportunities for professional growth in a dog-friendly office environment.