Key Account Manager (Away from Home)

innocent drinks; Stockholms kommun; Hybrid; SEK 700,000 - 1,000,000; Full time

Benefits offered by this job

Company car

Hybrid work model

Salary + target-based bonus

Birthday day off

Free smoothies

Job summary

innocent drinks in Sweden is seeking an experienced Key Account Manager to grow the Away From Home business. The role sits in the Nordics team with flexibility for travel and a hybrid setup, including time in Stockholm and at regional bases.

You will build relationships with Swedish wholesalers, win new accounts, and drive commercial performance across pricing, promotions and assortment, while expanding innocent’s footprint in Sweden.

Qualifications

• Proven track record in Away From Home, Foodservice or HORECA sales in Sweden.
• Experience with beverages or FMCG and major wholesalers and end customers.
• Established network across the Swedish AFH market.
• Strong understanding of Swedish wholesale and distribution models.
• Proven ability to win new business, not only manage existing accounts.
• Strong commercial skills across pricing, promotions, assortment, distribution, growth and margin.

Responsibilities

• Win new customers across the Swedish Away From Home market.
• Build strong relationships with key Swedish wholesalers and set pricing, promotions and assortment.
• Engage beyond head office, near depots and convert wholesaler teams into ambassadors.
• Leverage your network to identify where innocent should appear next.
• Grow range as opportunities develop and drive year-on-year growth and margins.
• Represent innocent at wholesaler and industry trade fairs and help make things happen.
• Increase innocent drinks presence across Sweden and build the business footprint.

Skills

AFH sales

Foodservice

HORECA

Swedish

English

Networking

Job description

Here at innocent, we’re on a mission to make it easier for everyone to get more fruit and veg into their bodies. We started back in 1999 and since then we’ve gone from selling a few smoothies at a music festival to becoming one of Europe’s biggest drinks companies with around 1,000 people globally (and the B Corp seal of approval).

It’s nice to be able to say things like that but we’re not patting ourselves on the back just yet. We want to show everyone that it’s possible to be a successful business while looking after people and the planet too, so we’re trying to get better in pretty much every way. And that’s where this job comes in.

You might already know us from supermarket shelves in Sweden. But what about cafés, restaurants, workplaces, universities, cinemas, ferries and everywhere else people get hungry and thirsty?

That’s where you come in.

We’re looking for an experienced Key Account Manager to build our Away From Home business in Sweden. There’s a lot still to build, so we need someone who knows the Swedish market inside out and is excited about turning that opportunity into something much bigger. The role sits within our Nordics team and comes with plenty of freedom to make your mark.

This is a full-time role and comes with a company car. It’s hybrid working. You’ll spend plenty of time out meeting customers and wholesalers. Other days, you will be with your colleagues in the office in central Stockholm.

However, if the right candidate is from elsewhere in Sweden, we’re flexible, as long as you have good access to customers and travel. If you are from southern Sweden, we also have an office north of Copenhagen in Hellerup, you can use as an office base.

What You’ll Be Doing

This isn’t a role where you’ll inherit a long list of established innocent customers and keep things ticking over. We need someone who enjoys opening doors, building relationships and turning opportunities into business.

You’ll

• Win new customers across the Swedish Away From Home market
• Build strong relationships with key Swedish wholesalers and put the right commercial set-up in place across pricing, promotions and assortment
• Work beyond head office relationships, getting close to depots and helping turn wholesaler teams into genuine innocent ambassadors
• Use your network and market knowledge to identify where innocent should be showing up next
• Grow our range as the customer opportunity develops
• Own the commercial performance of the channel, driving strong year-on-year growth and the right margin
• Represent innocent at wholesaler and industry trade fairs – including rolling up your sleeves and helping make things happen
• In short: we want to see more innocent drinks in more places across Sweden, and you'll be the person making that happen.

you’ll have

We’re looking for someone who already understands this world, so this probably isn’t the right next step for someone looking to learn the Away From Home channel from scratch.

You’ll Bring

• A strong track record in Away From Home, Foodservice or HORECA sales in Sweden
• Experience within beverages or FMCG, and having worked with both, the major wholesalers and end customers
• An established network across the Swedish AFH market
• A strong understanding of how the Swedish wholesale and distribution model works
• Strong experience of winning new business, not just managing existing accounts
• Strong commercial skills across pricing, promotions, assortment, distribution, growth and margin
• Fluent/native-level Swedish and strong English
• You’ll be confident, persistent and comfortable with a challenge. You’ll know that a “no” doesn’t always mean no forever, and you’ll be happy finding another route in or trying something different.
• You’ll also be comfortable working independently, creating your own momentum, spot opportunities and enjoy challenging the big players in the market.

We want innocent to be a great place to work, so we do lots of stuff to make people feel at home and try to make sure everyone’s career is shaping up the way they want it to. There are plenty of opportunities to have a go at something new or take things further.

In exchange for helping us do business in the right way, you’ll get a solid rewards package that includes a salary (phew), a target-based bonus, a company car and a bunch of other nice things like a day off on your birthday. And yes, you get free smoothies.

We also know that not all our drinkers come from the same background, or think the same – so why should we? At innocent, we want to be a great place to work where a diverse bunch of people from all backgrounds can turn up and thrive. When we hire, we want all the juice, bits, and pulp that make you who you are.

Probably best to get your skates on though, as we might close this early if we get loads of applications.