Digital Sales & Marketing Analyst

Strawberry; Stockholms kommun; Hybrid; SEK 650,000 - 900,000; Full time

Benefits offered by this job

Autonomy in a flat organization

Inclusive culture and teamwork

Staff discounts at Strawberry hotels

Job summary

Strawberry is seeking a Digital Sales & Marketing Analyst to partner with the Commercial Insights & Personalization team. You’ll dive into cross-channel data, uncover why sales fluctuate, and proactively propose measurable actions to improve performance across channels.

You will empower the Digital Sales team with practical insights to optimize commercial outcomes, telling the story behind the data and driving real-world execution across markets in Sweden and Norway.

Qualifications

• 5+ years of experience in digital analytics with commercial acumen.
• Strong experience with digital marketing and paid media.
• Proficient in digital analytics tools (GA4) and PowerBI; SQL on the job is a plus.
• Able to translate data into actionable business recommendations.

Responsibilities

• Analyze cross-channel data to identify why sales fluctuate and how to improve.
• Provide actionable insights to optimize commercial performance across channels.
• Support Digital Sales team with data-driven recommendations.
• Evaluate campaign ROI and customer acquisition, propose bold ideas.
• Lead CRO efforts by identifying conversion drop-offs and running tests.

Skills

Digital marketing

Digital analytics

GA4

PowerBI

SQL

Commercial acumen

Tools

GA4

PowerBI

A/B Testing

Job description

Are you a curious, fast-paced analyst who loves turning complex data into clear commercial actions? Do you thrive in an environment where your insights actually lead to real-world execution, rather than dying in a presentation slide? If you’re looking for a place to build long-term impact, join a high-performing team with work-life balance - this is your place to thrive!

We find ourselves at an exhilarating position. We’ve grown to over 250 hotels, and by breaking the historic 20 billion NOK revenue milestone, we have proven that our formula works. Over the last two years, we have transformed how marketing and digital sales operate at Strawberry – shifting from a support function to a commercial growth engine. While this work has earned multiple industry awards, we are far from done, and we need a proactive analyst to help us understand why performance shifts and what we should do next.

What you will be doing

As our Digital Sales & Marketing Analyst, your main role is to be a trusted business partner and commercial challenger. You’ll dive into our cross-channel data, pinpoint why sales fluctuate, and proactively bring new solutions to the table – including the ones we didn’t know we needed.

A core part of your mission will be to support and empower our Digital Sales team – led by Rebecca de Sousa, Director of Digital Sales – providing them with the actionable insights needed to optimize commercial performance across our channels.

(We’re not looking for a human dashboard generator to just pull static numbers. We want someone who tells the story behind the data and makes things happen.)

• Identify improvement potential and increase digital performance
• Dig into the why behind performance shifts. Evaluate campaign effectiveness, marketing ROI, and customer acquisition to present bold, actionable ideas to our Digital Sales leads.
• Analyze performance across digital channels (SEO, paid media, direct traffic) and contribute to CRO initiatives by identifying conversion drop-offs and evaluating A/B tests.
• Drive Initiatives Proactively. Take full ownership. Spot opportunities, ask the brave questions ("Have we looked into this?") , and run with them.
• Balance Strategy & Speed. Move seamlessly between fast ad-hoc requests and broader strategic thinking. You keep a high pace and know that a pragmatic answer today often beats a answer next month.

Who we think you are

You are a curious commercial storyteller who naturally digs beneath the surface and has the confidence to translate raw data into persuasive business recommendations. You are pragmatic and action-driven, thriving in high-tempo settings where you choose momentum over perfectionism when speed is required.

You might currently be working at a digital agency, consultancy, or startup, feeling ready to step over to the "client side" to own projects end-to-end. Or, you might already be in-house, looking for higher momentum and sharper colleagues.

• Strong experience with digital marketing (for example paid media)
• Strong experience with digital analytics tools (e.g. GA4, PowerBI) and a solid understanding of the digital customer journey. Whether you already know SQL or are eager to learn on the job matters less than your analytical mindset.
• We believe you have a solid background in digital analytics (around 5+ years of experience), but what truly sets you apart is your commercial acumen, technical confidence, and ability to drive impact through data.

Details:
You will report to Dianne Robillos, as part of her Commercial Insights & Personalization team. Here, you get a solid data community of analyst colleagues to spar with, while acting as the primary bridge to daily commercial execution
Location: Solna or Oslo (with flexibility through our hybrid office setup).
Working Language: Swedish, Norwegian, or English.

What we can offer you

• A flat organization with trust and autonomy in your work. We are rebels that support innovation without imposing strict corporate rules.
• The chance to be part of a passionate team with exceptional colleagues and an inclusive culture that believes every stay should be a story worth telling.
• Plenty of social events including smaller gatherings with your team and huge get-togethers with the whole Strawberry family!
• Great benefits! In addition to our collective agreement, we also offer staff discounts and friends & family rates at our 250+ hotels.

We are Strawberry. With over 245 hotels, 120 restaurants, 20 spas and more, we create thousands of experiences every day. With urban Comfort Hotel®, warm Quality Hotel™, stylish Clarion Hotel® and cosy Home Hotel and more than 40 unique independent hotels, our guests can pick and choose. Our team of 20,000 passionate individuals from more than 120 countries is what makes us grow! Strawberry is built on our core values: energy, courage and enthusiasm.