Loyalty Program Manager

Strawberry; Stockholms kommun; Hybrid; SEK 750,000 - 950,000; Full time

Benefits offered by this job

Staff discounts

Hotel partner rates

Social events

Hybrid workplace

Job summary

Strawberry is seeking a Loyalty Program Manager to design and drive our next-generation loyalty ecosystem across the Nordics. You’ll bridge strategy, behavioral science, tech logic, and hotel operations to deliver measurable member revenue growth.

You will lead complex cross-functional initiatives, align internal and external stakeholders, and translate business goals into concrete loyalty mechanics and campaigns across the Strawberry universe.

Qualifications

• Bachelor's degree in Business, Marketing, Engineering/Systems, or related field.
• 5+ years of loyalty strategy or program management experience.
• Strong understanding of behavioral economics and personalization logic.

Responsibilities

• Lead Nordic-wide loyalty initiatives from inception to launch.
• Design and implement program mechanics, tier structures, and member benefits.
• Collaborate with partnerships to deliver seamless benefits across brands.
• Coordinate with IT and hotel operations to ensure pragmatic execution.

Skills

Loyalty strategy

Program management

Behavioral economics

Cross-functional leadership

English proficiency

Education

Bachelor’s degree in Business/Marketing/Engineering

Job description

Are you genuinely passionate by loyalty programs, customer engagement, and the art of turning commercial strategies into real-world results? Join us on our mission to create raving fans by delivering the most rewarding, friction-free loyalty ecosystem in the Nordics - driving innovation both within Strawberry and across the expanding Spenn ecosystem.

As our Loyalty Program Manager, you will serve as both architect and driver of our next-generation loyalty ecosystem - connecting strategic vision, behavioral psychology, tech logic, and hotel operations. If you are a strong project leader, a pragmatic doer, and someone who thrives when given full ownership to drive initiatives, take decisions, and make things happen - this is your stage!

What you will be doing:

In this role, you will lead complex, cross-functional loyalty initiatives from inception to launch, executing new program mechanisms, campaign logic, and member rules across all Nordic markets. You will co-design our long-term loyalty strategy - evaluating market positioning, tier mechanics, and innovative, margin-aware benefits designed to directly drive Member Revenue and lifetime value. You will collaborate with our partnership team to design and deliver seamless benefits across the Spenn and Strawberry universe, maximizing value for our members. Serving as the vital bridge between commercial strategy, IT, and hotel operations, you align cross-functional teams to deliver pragmatic execution without over-engineering solutions.

Who we think you are:

• You genuinely care about member journeys and reward mechanics, with 5+ years of experience in loyalty strategy or program management.
• Strong grasp of behavioral economics, habit loops, and predictive/AI-driven personalization logic (e.g., Next Best Action, retention nudges) that drive engagement beyond standard points-and-nights logic.
• Proven track record of translating customer behavior, financial metrics, and competitor movements into ROI-focused loyalty mechanics. You thrive when measured primarily on Member Revenue and bottom-line impact.
• You know how to simplify the complex, find smart shortcuts, and move projects from idea to reality quickly.
• You excel at bringing people with you. Whether translating business logic into functional requirements for IT or anchoring changes with hotel managers on-site, you build trust and alignment effortlessly.

Qualifications:

• Background: Bachelor’s degree in Business, Marketing, Engineering/Systems, or a related commercial field.
• Professional fluency in English; proficiency in a Scandinavian language is an advantage given local hotel operations.

Details:

Reports to: Therese Mattisson, Head of Loyalty Program & Operations

Location: Flexible hybrid workplace policy based in Stockholm/Solna or Oslo

Scope: Nordic-wide

What we can offer you:

• A flat organization with trust and autonomy in your work. We are rebels that support innovation without imposing strict corporate rules.
• The chance to be part of a passionate team with exceptional colleagues and an inclusive culture that believes every stay should be a story worth telling.
• Plenty of social events including smaller gatherings with your team and huge get-togethers with the whole Strawberry family!
• Great benefits! In addition to our collective agreement, we also offer staff discounts and friends & family rates at our 250+ hotels.

We are Strawberry. With over 245 hotels, 120 restaurants, 20 spas and more, we create thousands of experiences every day. With urban Comfort Hotel®, warm Quality Hotel™, stylish Clarion Hotel® and cosy Home Hotel and more than 40 unique independent hotels, our guests can pick and choose. Our team of 20,000 passionate individuals from more than 120 countries is what makes us grow! Strawberry is built on our core values: energy, courage and enthusiasm.