Director, Marketing Operations & Web

Inriver; Malmö kommun; Hybride; SEK 950 000 - 1 300 000; Plein temps

Résumé du poste

Inriver is seeking a hands-on Director of Marketing Operations & Web on a maternity cover basis in Malmö. You will own the martech stack, lead Salesforce/Pardot operations, and manage the multi-language WordPress site, acting as the technical owner of Inriver.com.

You’ll drive campaigns, analytics, and website governance in a hybrid Malmö setup. You’ll collaborate with a lean marketing team, report to the CMO, and ensure data integrity across GA4, Salesforce, Pardot, and external vendors.

Qualifications

• 8+ years in B2B marketing operations, incl. leadership in B2B SaaS/tech.
• Strong hands-on Salesforce experience: leads, flows, reports & dashboards.
• Expert MAP admin experience (Pardot/MCAE) including Engagement Studio & Salesforce connector.
• Hands-on WordPress administration; basic coding; manage external devs.
• Experience managing a marketing budget and vendor relations.
• Fluency in written and spoken English; comfortable collaborating across Europe/US.

Responsabilités

• Own lead and campaign management in Salesforce: lead rules, campaigns, and full funnel model.
• Administer Pardot: lists, emails, forms, Engagement Studio, and Salesforce sync.
• Own marketing dashboards, attribution, and data quality in collaboration with Commercial Ops.
• Maintain and govern marketing tech stack and vendor relationships; support paid media efforts.
• Run data enrichment and ICP tracking; manage webinar program workflows.
• Own UTM governance and paid media tracking for channel accountability.
• Website operations: act as technical product owner for inriver.com, manage WP translations and hosting.
• Oversee data flow from site to GA4, Ads, LinkedIn, Pardot, and Salesforce.
• Budget tracking and monthly reconciliation with Finance; contract/invoice processing.

Connaissances

Lead management

Salesforce

Pardot / MAP admin

WordPress

GA4 / Analytics

6sense

Agency management

Budget ownership

Documentation

Outils

Salesforce

Pardot

WordPress

Google Analytics

Google Ads

6sense

Zapier

Description du poste

At Inriver, we help brands deliver better product experiences - wherever their customers are. From the first product detail to the final purchase decision, we make product information work smarter.

We are now looking for a hands-on Director, Marketing Operations & Web to join on a maternity coverage basis to our team in Malmö. You'll sit at the center of our go-to-market engine: the systems that capture, route, and measure every lead, the website that generates most of them, and the budget that funds it all.

This is a hands-on operating role supporting a lean marketing team. You'll be the administrator and owner of record for our martech systems and the technical owner of Inriver.com

Our current stack includes Salesforce and Marketing Cloud Account Engagement (Pardot), WordPress (multi-language), Google Analytics and Search Console, 6sense, Chili Piper, and Cognism.

Why you'll love this job

• Real ownership from day one: you're the admin and decision-maker for the systems behind Inriver's pipeline, not a ticket-taker.

• Full-funnel visibility: Salesforce, Pardot, intent data, the website, and the budget all sit in one seat.

• A clear, defined mandate with a CMO who values operational excellence and good documentation.

• A team that already executes well, and you're the operational backbone they rely on.

• A global, PE-backed SaaS company with a strong product and a friendly, down-to-earth culture.

What you'll do

Marketing operations and systems

• Own lead and campaign management in Salesforce: lead assignment rules, marketing-related flows, campaigns, and the full Lead → MQL → SQL → Opportunity model, including opportunity attribution.

• Administer Marketing Cloud Account Engagement (Pardot): lists, emails, forms, hosted files, Engagement Studio, and Salesforce sync health.

• Own marketing reporting and attribution: maintain the official marketing dashboards, run first-pass opportunity source attribution (primary campaign source, lead source, MQL dates), and resolve data discrepancies with Commercial Ops.

• Administer the marketing tech stack and own its vendor relationships. You'll support the team running paid search, social, and AEO.

• Run data enrichment and list-building programs, and keep our ICP tracking current.

• Maintain integrations between marketing tools and platforms such as Salesforce, Zapier, and 6sense.

• Run the technical side of our webinar program: smooth execution, lead flow, attendee and no-show updates, and post-webinar materials.

• Own UTM governance and paid media tracking so channel owners can trust their numbers.

  
  

Website operations

• Act as technical product owner for inriver.com (WordPress, in English, German, and French). Manage our external development agency from ticket logging and scoping through prioritization, UAT, release scheduling, and post-release validation, and oversee hosting.

• Own everything behind the front end: user management, site settings, plugins (including Yoast SEO Premium), form templates, menus, redirects, and site-level translations.

• Own the data flowing from the website into GA4, Google Ads, LinkedIn, Pardot, and Salesforce.

• Set up gated content and landing pages end to end (Pardot form handlers, thank-you experiences, file hosting), and support the content editors who publish blogs, case studies, event pages, etc.

• Monitor site performance, speed, and technical SEO health, and keep business listings on Google, Apple, and Bing Maps accurate.

  
  

Budget and administration

• Maintain the marketing budget tracker, reconcile actuals with Finance monthly, and flag variances to the CMO early.

• Work with the marketing team to ensure invoices are coded to the right project and routed to the right approver, and that contracts and invoices are filed and easy to find.

• Manage tech stack subscriptions, renewals, and vendor relationships.

What you'll bring

We don't expect you to tick every single box, but for this role we do need most of the following:

• 8+ years in B2B marketing operations, including at least 3 years leading marketing operations or marketing technology at a B2B SaaS or technology company.

• Deep, hands-on Salesforce (or similar CRM system) experience on the marketing side: lead assignment rules, flows, campaigns, reports, and dashboards. You've built these yourself, not just requested them.

• Expert-level MAP admin experience (preferably MCAE/Pardot), including managing forms, Engagement Studio, and Salesforce connector troubleshooting.

• Hands-on WordPress administration. You're comfortable in wp-admin, a GTM container, and a browser console, and you can write basic code and manage others who write more complex experiences.

• Experience managing an external web or development agency through a structured release process.

• A track record of owning a lead funnel and attribution model that Sales and Finance trust.

• Experience owning a marketing budget, including monthly reconciliation with Finance.

• The ability to get up to speed fast in an established environment, and the discipline to document as you go.

• Fluency in written and spoken English, and the flexibility to work regular ly with colleagues in Europe and the United States.

Why Inriver

At Inriver, you'll join a global company with a product at the centre - and people who genuinely care about building something meaningful together.

In our Malmö office, you'll find things like:

• Tuesday Fika

• Friday breakfasts to start the day together

• A running club and social activities for anyone who wants to join

• A welcoming mix of focused work, collaboration, and a few laughs along the way

We work in a hybrid setup, with flexibility and trust as a baseline.