GTM Marketing manager

Voyado; Stockholms kommun; On-site; SEK 700,000 - 900,000; Full time

Benefits offered by this job

30 days vacation

Wellness allowance

Summits and team activities

Four days from the office and one day从

Job summary

Voyado is seeking a results-driven marketing professional to lead account-based marketing programs in a fast-growing SaaS environment. You will partner closely with sales and product marketing to prioritize target accounts, craft go-to-market tactics, and accelerate revenue through data-driven campaigns.

You will analyze signals, plan customer programs, and help shape events and launches that drive adoption and expansion.

Qualifications

• Experience in B2B marketing within SaaS or technology, ideally in e-commerce, martech, CRM, or customer experience.
• A track record of defining go-to-market tactics for complex, technical products in competitive markets.
• Hands‑on experience with account-based marketing.
• Experience working closely with sales and revenue teams in a mid‑market or enterprise setting, with a clear impact on pipeline, win rates, or revenue.
• Strong analytical skills, using market data, pipeline insights, and win/loss analysis.
• Excellent communication and storytelling skills, with the ability to influence senior stakeholders.
• You learn complex products quickly, take ownership, and are fluent in written and spoken English.

Responsibilities

• Build and run account-based marketing programs that target a defined set of accounts, and make sure sales has what it needs to run them.
• Analyze buying and product signals to identify which accounts to prioritize, and build target account lists.
• Plan and run customer marketing programs, including campaigns, webinars, and assets that drive adoption and expansion.
• Help shape our customer events, from strategy to execution and follow-up with sales.
• Plan launch campaigns of new features and products, with clear timelines and channel mix, together with Product Marketing.
• Work with Product and Revenue Operations to define reporting and track adoption, usage, and revenue impact.
• Use AI tools to speed up campaign planning, audience segmentation, and performance analysis.

Skills

Account-based marketing

B2B marketing

Go-to-market tactics

Sales collaboration

Analytical skills

English proficiency

Tools

Dreamdata

HubSpot

Salesforce

Gong

Pendo

Job description

In this role, you will:

• Build and run account-based marketing programs that target a defined set of accounts, and make sure sales has what it needs to run them.
• Analyze buying and product signals to identify which accounts to prioritize, and build target account lists.
• Plan and run customer marketing programs, including campaigns, webinars, and assets that drive adoption and expansion.
• Help shape our customer events, from strategy to execution and follow-up with sales.
• Plan launch campaigns of new features and products, with clear timelines and channel mix, together with Product Marketing.
• Work with Product and Revenue Operations to define reporting and track adoption, usage, and revenue impact.
• Use AI tools to speed up campaign planning, audience segmentation, and performance analysis.

Who you are

We’re looking for someone who combines commercial focus with real curiosity about customers. You think in outcomes, not just output, and you can keep marketing programs moving across many stakeholders with different priorities.

• Experience in B2B marketing within SaaS or technology, ideally in e-commerce, martech, CRM, or customer experience.
• A track record of defining go-to-market tactics for complex, technical products in competitive markets.
• Hands‑on experience with account-based marketing.
• Experience working closely with sales and revenue teams in a mid‑market or enterprise setting, with a clear impact on pipeline, win rates, or revenue.
• Strong analytical skills, using market data, pipeline insights, and win/loss analysis.
• Excellent communication and storytelling skills, with the ability to influence senior stakeholders.
• You learn complex products quickly, take ownership, and are fluent in written and spoken English.

Experience with tools such as Dreamdata, HubSpot, Salesforce, Gong, or Pendo, is a plus.

High Impact. Great People. Real Growth.

You’ll join a company with strong momentum, modern technology, and a collaborative culture where ideas and initiatives are encouraged.

At Voyado, we care about creating an environment where people can grow, collaborate, and enjoy the journey together. We move quickly, challenge ideas, and work closely across teams to deliver meaningful impact.

Some of our benefits:

• 30 days of vacation
• Wellness allowance
• Summits and team activities
• Four days from the office and one day from home

About Voyado

Voyado is the agentic OS for retail. It brings customer, product, order, and behavioral data together in one connected system, creating the context retail runs on, so AI agents can make informed decisions and act across the full customer journey.

By combining customer data with product intelligence, Voyado helps retailers deliver more relevant experiences across every channel — online and in-store. The result is more traffic, higher conversions, stronger customer relationships, and measurable business impact.

Leading brands across Europe work with Voyado, including H&M, Paul Smith, Nudie Jeans, Jack Wolfskin, Dille & Kamille, and Samsøe Samsøe. Voyado is backed by Viking Global Investors, Novax, Verdane, eEquity, and H&M Group.

We’re growing across Europe and are looking for people who want to help shape the future of retail technology.

Additional information

As part of our recruitment process, we conduct a background check on the final candidate.

Making it personal with AI

We believe you’ll position yourself best for success in the interview process by being yourself, with support from AI where it makes sense. Later in the process, you may even be expected to use AI. At the end of the day, what matters is meeting you — the person behind the application.