Content Strategist

Voyado Sweden; Stockholms kommun; On-site; SEK 55,000 - 75,000; Full time

Benefits offered by this job

30 days of vacation

Wellness allowance

Personal development opportunities

Flexible and collaborative work environment

Job summary

Voyado Sweden is looking for a Content Strategist in Stockholm to create engaging content that drives customer engagement and product growth. The ideal candidate has experience in B2B content marketing, particularly within SaaS, and possesses strong writing skills in English. This role involves collaborating with various teams to ensure consistency and scalability in content delivery. Voyado offers a dynamic work environment, generous vacation, and opportunities for personal development.

Qualifications

• Experience in B2B content marketing within SaaS or tech.
• Ability to translate product capabilities into compelling content.
• Strong writing and editorial skills with native-level fluency in English.

Responsibilities

• Develop product and customer-focused content.
• Collaborate with Product Marketing to create relevant content.
• Monitor performance and refine content based on data.

Skills

B2B content marketing experience

Strong writing and editorial skills

Data-driven approach

SaaS product understanding

Job description

Voyado is the Agentic Customer Experience Suite built exclusively for retail. 500+ retail brands across 100 markets use Voyado to unite CRM, loyalty, and product discovery with retail-trained AI that acts on real-time shopper intent. The result is more traffic, higher conversions, and customers who keep coming back.

We’re now looking for a Content Strategist with native-level English proficiency to join our Product & Customer Marketing team in Stockholm.

This role is for someone who enjoys turning complex products into clear, engaging stories and understands how content drives real business impact. You'll play a key role in how we communicate Voyado's value, supporting product launches, sales enablement, and customer growth across the lifecycle.

You’ll join a collaborative team where Marketing, Sales, and Customer teams work closely together, and where your work will directly impact how we position and scale in our markets.

About the role

As a Content Strategist, you'll develop and produce content that drives customer engagement, adoption, growth, and advocacy.

A key part of the role is translating product positioning, buyer perspectives, and customer value into scalable, high-impact content that delivers clarity, relevance, and commercial impact across channels.

You'll work closely with Product Marketing, GTM, Demand Generation, and Sales to create consistency across launches, campaigns, and enablement initiatives.

In this role, you will:

• Develop product and customer-focused content (e.g. launch materials, guides, case studies, webinars, thought leadership)
• Translate positioning into structured content plans supporting launches and lifecycle communication
• Collaborate with Product Marketing to create persona-relevant content
• Repurpose content into scalable formats across channels
• Own customer storytelling and clearly communicate outcomes, ROI, and value
• Ensure alignment across website, campaigns, PR, and events
• Monitor performance and continuously refine content based on data and feedback
• Leverage AI tools to improve research, production, and scalability

You’ll also help build the structures and frameworks that improve how the team works with content.

So, who are you?

You enjoy combining creativity with structure, and you're curious, commercially minded, and comfortable working cross-functionally. You have experience working with SaaS products and know how to translate complexity into communication that is clear, credible, and relevant for different audiences.

To thrive in this role, we believe you:

• Have experience in B2B content marketing within SaaS or tech
• Have supported product marketing and go-to-market initiatives
• Are strong at translating product capabilities into compelling content
• Have experience producing both thought leadership and commercial assets
• Understand sales-led mid-market or enterprise environments
• Take a data-driven approach to improving content
• Enjoy working cross-functionally and contributing to shared goals
• Bring strong writing and editorial skills, with native-level fluency in English

What's in it for you?

At Voyado, we care a lot about creating an environment where people can grow, collaborate, and enjoy what they do. We believe great things happen when talented people work closely together, challenge each other, and have fun along the way.

You’ll join a company with strong momentum, modern technology, and a genuinely collaborative culture where ideas and initiatives are encouraged.

Some of our benefits:

• 30 days of vacation
• Wellness allowance
• Personal development opportunities
• Summits and team activitiesFlexible and collaborative work environment

Ready to join the team?

It can always feel like you need a better résumé, more polish, or just another year of experience before applying. But if this sounds like a place where you can shine, don't hesitate to send in your application. We’d love to get to know you, so write a few lines about what you enjoy in your current role and what would be an exciting challenge for you going forward. Be yourself and let your passion come through - that's what matters most to us.

Additional information

As part of our recruitment process, we conduct a background check on the final candidate using Scandinavian Recruitment Intelligence.

A note on AI

We believe you'll present yourself best by being yourself, with AI support where it makes sense. Later in the process, you'll even be expected to use AI. What matters to us is getting to know the person behind the application, so please bring your authentic self. Don't let AI over-polish your CV or answers to the point where your real voice gets lost, because that's what we care about most.