Growth-Driven Performance Marketing Specialist

Thule Group; Malmö kommun; On-site; SEK 380,724 - 598,281; Full time

Job summary

Thule Group is seeking a Performance Marketing Specialist to join their Global Digital team in Malmö, Sweden. In this role, you will optimize and analyze paid digital campaigns primarily on Meta and Google Ads platforms.

The ideal candidate will have a bachelor's degree related to marketing, hands-on experience with digital advertising, and strong data analysis skills. You'll work collaboratively to improve campaign performance and contribute to a positive work environment.

Qualifications

• Solid understanding of paid digital advertising.
• Hands-on experience with Meta Ads Manager or Google Ads.
• Confident in campaign setup, audience targeting, A/B testing, and data interpretation.

Responsibilities

• Optimize campaigns and analyze performance.
• Manage campaign structures and audience segmentation.
• Drive campaign optimization through data analysis.

Skills

Paid digital advertising

Campaign optimization

Data analysis

Audience targeting

A/B testing

Education

Bachelor’s degree in Marketing, E-commerce, or related field

Tools

Meta Ads Manager

Google Ads

Job description

Thule Group is seeking a Performance Marketing Specialist to join their Global Digital team in Malmö, Sweden. In this role, you will optimize and analyze paid digital campaigns primarily on Meta and Google Ads platforms.

The ideal candidate will have a bachelor's degree related to marketing, hands-on experience with digital advertising, and strong data analysis skills. You'll work collaboratively to improve campaign performance and contribute to a positive work environment.