Growth Content Specialist

Bruce Studios; Stockholms kommun; Hybrid; SEK 520,000 - 680,000; Full time

Benefits offered by this job

Office in central Stockholm

30 days vacation

Pension benefits

Hybrid work setup (3 office days/week)

Supportive team culture

Bruce Epic membership

Job summary

Bruce Studios in Stockholm seeks a Growth Content Specialist to shape how we communicate with audiences and drive growth across B2B and B2C. You will turn ideas into engaging content, strengthen our digital presence, and support lead generation and member acquisition through compelling copy, SEO, and smart content strategies.

You’ll coordinate marketing initiatives across Nordic markets, work with AI tools, and ensure campaigns stay on track while maintaining brand integrity.

Qualifications

• University degree in Marketing, Communications, Business Administration, or related field.
• Excellent copywriting in Swedish with a creative tone adaptable to audiences.
• Interest in B2B marketing and lead generation; prior experience is a plus.
• Basic SEO understanding and willingness to deepen expertise.
• Experience with CMS platforms, ideally Webflow; comfortable updating digital content.
• Strong organisational and project management skills with cross-team coordination.
• AI-native mindset; curious about new tech and workflow improvements.
• Fluency in Swedish and English; Norwegian or Danish is a plus.

Responsibilities

• Create content driving growth across websites, campaigns, emails, and marketing materials for B2B and B2C.
• Support B2B lead generation by developing content and nurturing prospects.
• Grow organic presence through SEO-driven content and strategy.
• Own and edit brucestudios.com and Aspire Health Hub using Webflow.
• Develop onboarding content to improve member understanding and engagement.
• Coordinate marketing initiatives across B2B and B2C with timelines and deliverables.
• Leverage AI tools to streamline content creation, localization, and workflows.

Skills

Copywriting

B2B marketing

SEO

CMS/Webflow

Content strategy

Project management

AI tools

Team collaboration

Bilingual: Swedish/English

Education

University degree in Marketing/Communications/Business Administration

Tools

Webflow

CMS platforms

Claude / AI tools

Job description

Bruce Studios is on a mission to redefine how people train, recover, and feel good – every day.

With thousands of members and over 1,000 partner studios across the Nordics, we offer the most flexible way to stay active and well. And we’re just getting started.

We’re now looking for a Growth Content Specialist to join our Growth team in Stockholm.

Your mission

As our Growth Content Specialist, you'll play a key role in shaping how Bruce Studios communicates, connects with audiences, and drives growth across both B2B and B2C.

This is a hands‑on role where creativity meets commercial impact. You'll turn ideas into engaging content, strengthen our digital presence, and support lead generation and member acquisition through compelling copy, SEO, and smart content strategies.

Working closely with teams across the business, you'll also help coordinate marketing initiatives, ensuring that campaigns and projects move forward smoothly across our Nordic markets.

What You'll Do

• Create content that drives growth: Write engaging, high-quality copy for websites, landing pages, campaigns, emails, and other marketing materials, tailored to both B2B and B2C audiences.
• Support B2B lead generation: Develop content and communication initiatives targeting Swedish businesses, helping build lead generation structures, nurture prospects, and support our B2B sales team.
• Grow our organic presence: Create and optimise SEO-driven content to increase organic traffic, improve visibility, and drive member acquisition.
• Own and develop our websites: Act as editor for brucestudios.com and Aspire Health Hub, ensuring content is relevant, accurate, and on‑brand. Manage updates, new pages, and improvements using Webflow.
• Improve the member journey: Develop clear and engaging onboarding content that helps new members understand Bruce Studios and get the most out of their membership.
• Coordinate marketing initiatives: Support project management and go‑to‑market activities across B2B and B2C, keeping campaigns, timelines, and cross‑functional deliverables on track.
• Work smarter with AI: Use AI tools to streamline content creation, localisation, and workflows across our Nordic markets while maintaining quality and a consistent brand.

What we want you to bring

• A university degree in Marketing, Communications, Business Administration, or a related field with a marketing or commercial focus.
• Excellent copywriting skills in Swedish, with a creative approach and the ability to adapt tone of voice to different audiences, from consumers to business decision‑makers.
• An interest in B2B marketing and lead generation, including building sales pipelines and nurturing prospects. Previous experience is a plus.
• A basic understanding of SEO, including keyword research, content optimisation, and organic growth, with a willingness to develop your expertise further.
• Experience working with CMS platforms, ideally Webflow, and confidence in managing and updating digital content independently.
• Strong organisational and project management skills, with the ability to coordinate multiple initiatives, stakeholders, and deadlines simultaneously.
• An AI‑native mindset. You're curious about new technologies and naturally use tools like Claude to improve content production, workflows, and efficiency.
• A proactive and collaborative approach. You enjoy working across teams, take ownership of your deliverables, and know how to turn ideas into action.
• Fluency in Swedish and English, both written and spoken. Norwegian or Danish is a strong plus.

And of course, we'd love it if you share our passion for training, wellbeing, and making an active lifestyle accessible to more people!

Our values at Bruce Studios

At Bruce Studios, our values guide everything we do—from how we work together to how we engage with our community.

Move as One – We work as one team, not as separate functions or departments.

Move with Value – We focus our time, energy, and resources where they can create the greatest value.

Own Your Move – We take ownership of outcomes, not just the tasks we perform.

Move with Heart – We bring warmth, care, and positive energy to the way we work together.

What We Offer You

• Fully renovated top‑floor office with terrace, ideally located in central Stockholm
• 30 days of vacation
• Pension benefits
• Hybrid work setup with three office days per week
• A welcoming company culture and supportive team
• A Bruce Epic membership (yes, you get to work out too!)

How to apply

Does this role sound like the right fit for you? Great, we’d love to hear from you!

We value a diverse and inclusive workplace, and we warmly welcome applicants of all gender identities, ages, backgrounds, and abilities.