Growth and Activation Marketer

BIMobject; Malmö kommun; Hybrid; SEK 550,000 - 750,000; Full time

Benefits offered by this job

Hybrid work in Malmö

Job summary

BIMobject in Malmö is seeking a Growth and Activation Marketer to drive visibility, conversions and funnel optimization across paid and organic channels.

You will collaborate with Sales and Product, own ICP targeting, and grow our marketing capabilities through experimentation and data-driven decision making.

Qualifications

• 3+ years of experience in performance and growth marketing, with a minimum of 2 years in a B2B tech, product organisation or e-commerce.
• Know paid and organic growth strategies inside out – CPC, keyword ranking, channel dominance and CTAs that convert.
• Strong lead generation and marketing funnel optimization with clear dashboards and KPIs.
• Hands-on with web publishing and advertising tools; run A/B tests as standard practice.
• Secondary degree in marketing, communications, business, or equivalent.
• Fluency in English.

Responsibilities

• Own visibility: drive growth across paid and organic channels and track rankings and traffic.
• Build campaigns that convert: turn product messaging into ads and landing pages.
• Fill the funnel: generate qualified demand with scalable, cost-efficient tactics.
• Collaborate: align with Sales and Product on ICP targeting and funnel performance.
• Grow: stay ahead of industry trends and share knowledge with the team.

Skills

Growth marketing

Performance marketing

Lead generation

A/B testing

Web publishing

English fluency

Education

Bachelor's degree in marketing

Job description

Are you ready to join us as our newest Growth and Activation Marketer?

As a Growth and Activation Marketer, you will work across the funnel, from visibility to conversion – ensuring the right audiences find us, engage with our story, and take the next step toward becoming customers. This role will be part of a new business unit specialising in solving the data challenges of the building industry. A bold mission? Absolutely. Will it be easily done? Not at all. That's why we are on the hunt for excellent people, like you. We are currently preparing to go to market with our new product, a journey that will set the scene for our daily work for the coming year and beyond. Within the team, we share great laughs, high ambitions, creative discussions and a get‑things‑done attitude.

As our new Growth and Activation Marketer, you will…

• Own visibility: Put our message in front of the right people, in the right places, at the right time. You drive growth across paid and organic channels – tracking keyword rankings, social audience growth, and share of traffic from our priority topics.
• Build campaigns that convert: Turn product messaging into ads, landing pages, and experiences that drive action. Through continuous testing, you sharpen what resonates and help our story evolve – success looks like more people taking the next step after discovering us.
• Fill the funnel: Remove friction between interest and action – demo requests, product sign‑ups, webinar registrations. You focus on generating qualified demand efficiently and at scale, keeping an eye on cost per qualified lead and pipeline contribution.
• Collaborate: Work closely with Sales and Product to align on ICP targeting, lead quality, and funnel performance.
• Grow: Stay ahead of industry trends in performance marketing and growth tactics, and share your knowledge with the team.

We believe that you …

• Have 3+ years of experience in performance and growth marketing, with a minimum of 2 years in a B2B tech, product organisation or e-commerce
• Know paid and organic growth strategies inside out – cost per click, keyword ranking, channel dominance, and CTAs that convert
• Have solid experience in lead generation and marketing funnel optimization, and know your dashboards and KPIs
• Are hands‑on with web publishing and advertising tools, and run A/B tests as a matter of course
• Have a secondary degree in marketing, communications, business, or equivalent
• Communicate fluently in English

Extra awesome (or for you to learn)

• Familiar with automation tools like n8n, Zapier, or similar
• Experience with AI‑supported advertising and insights
• Knowledge of SEO / AEO
• Background in industries close to ours – PIM, manufacturing, construction, data, or digital transactions – and experience launching and growing new products

What We Offer Our Employees

• The core: A startup mentality within a stable global company, but small enough for everyone to have a voice in shaping our company’s future (140+ employees). We live by our values: Raise it, Do it, Together.
• Flexibility: A genuine hybrid model. This role is stationed in Malmö, and we love the office energy, but sometimes the home office fits better.
• Growth: We invest in your development and encourage experimentation.
• Inclusion: A diverse workplace where different perspectives drive innovation.

Why Bim.com?

The building industry is a vital part of our society, but it needs to become smarter and greener. That’s where we come in. Connecting the people who build and the products they build with. Enabling Property Owners, Designers, Contractors, Distributors, and Manufacturers to meet the industry’s challenges. Together with us, you will make a difference – both for our customers and the planet.

At Bim.com, we’re building the digital infrastructure that powers sustainable construction. As one of the world’s leading platform connecting architects, engineers, designers, and manufacturers, we’re helping shape the future of the built environment – one greener, smarter project at a time.

Through our brands BIMobject, Prodikt and EandoX we want to build a better future. We believe there is a way to change the construction industry for the better. Digitalization makes it possible to build a better world, one that is both sustainable, functional, and beautiful. And BIM - Building Information Modelling - is the technological revolution that will take us there.