Community Manager

H & M Hennes & Mauritz Gbc AB; Stockholms kommun; On-site; SEK 480,000 - 600,000; Full time

Job summary

H&M is seeking a Community Manager to grow and engage its online community across social and digital channels. You will act as the brand voice in conversations, fostering meaningful interactions that strengthen relationships and build long-term affinity.

You will collaborate with Creative, Customer Service, Marketing and Analytics to ensure consistent customer journeys and relevant experiences, driving engagement and brand loyalty in a fast-paced, international environment.

Qualifications

• 3–5 years of experience managing online communities and social media engagement.
• Experience with social listening and sentiment analysis.
• Ability to translate data into actionable recommendations.
• Excellent written communication with adaptable brand voice.
• Strong collaboration across cross-functional teams.

Responsibilities

• Manage day-to-day community engagement across social platforms with authentic interactions.
• Monitor conversations and cultural moments to identify opportunities for participation.
• Maintain a consistent brand voice across all community interactions.
• Provide insights to internal teams to influence content and campaigns.
• Use sentiment and performance data to optimise engagement strategies.
• Collaborate with marketing and customer service for a seamless journey.
• Support social-first marketing by strengthening community relationships and loyalty.

Skills

Community management

Social media engagement

Analytical mindset

Stakeholder management

Brand voice

Digital marketing

Tools

Social listening tools

Sentiment analysis tools

Job description

WHAT YOU'LL DO

As Community Manager, you'll play a key role in growing, nurturing and engaging H&M's online community across social and digital channels. You'll act as the brand's voice in the social conversation, creating meaningful interactions that strengthen relationships with our audiences and build long-term brand affinity.

• Manage day-to-day community engagement across social media platforms and digital channels, ensuring timely, relevant and authentic interactions.
• Monitor conversations, trends and cultural moments, identifying opportunities for the brand to actively participate in relevant discussions.
• Develop and maintain a consistent brand voice that reflects H&M's identity and values across all community interactions.
• Provide community insights and audience feedback to internal stakeholders, helping shape content, campaigns and customer experiences.
• Use sentiment analysis tools and performance data to optimise engagement strategies and improve audience experiences.
• Collaborate closely with other marketing teams and customer service to ensure a seamless and consistent customer journey.
• Contribute to H&M's social-first marketing ambition by identifying innovative ways to strengthen community relationships, increase engagement and drive brand loyalty.

WHO YOU'LL WORK WITH

You’ll be part of a dynamic social marketing team, collaborating closely with colleagues across Creative, Customer Service, Marketing, Communications and Analytics. Together, you’ll ensure that the voice of our customers and communities is reflected in everything we do, while creating engaging and relevant experiences across our digital ecosystem.

WHO YOU ARE

• 3-5 years' experience managing online communities and social media engagement, ideally within a global consumer-facing fashion retail, lifestyle or brand.
• A strong understanding of social media platforms, online culture and digital consumer behaviours.
• Experience using social listening, sentiment analysis and community management tools.
• Excellent written communication skills with the ability to adapt tone and messaging to different audiences while maintaining a consistent brand voice.
• The ability to analyse engagement data and translate insights into actionable recommendations.
• Strong stakeholder management and collaboration skills across cross-functional teams.

AND YOU ARE

• Naturally curious about culture, trends and emerging social behaviours.
• Creative, proactive and confident in identifying opportunities for real-time engagement.
• Organised and detail-oriented, with the ability to manage multiple conversations and priorities simultaneously.
• Customer-centric and passionate about building meaningful relationships with communities.
• Adaptable, growth-minded and excited by an ever-changing digital landscape.
• Collaborative team players who enjoy working in a fast-paced, international environment.

BENEFITS

We offer attractive benefits with extensive development opportunities around the globe and the chance to shape how one of the world's most recognised fashion brands connects with its audiences everyday. You'll work at the intersection of culture, creativity and customer engagement, helping drive H&M's social-first transformation while collaborating with talented colleagues from around the world.