Global PR & Content Lead: Strategic Storytelling for Growth

SKF Group; Göteborgs kommun; On-site; SEK 900,000 - 1,200,000; Full time

Job summary

SKF is seeking a strategic PR and Content Lead in Gothenburg to shape our global corporate narrative and thought leadership through impactful storytelling. You will collaborate with colleagues across the globe to align PR and content with our strategic priorities.

The role focuses on planning, production, and distribution of storytelling assets, guiding internal stakeholders, and partnering with agencies to optimize impact in a fast-moving, international business environment.

Qualifications

• Academic degree in communication, PR or journalism or equivalent.
• Experience from proactive market PR in a global business environment.
• Proven skills in producing strategic planning, messaging and global coordination.

Responsibilities

• Develop and execute global PR and content strategy, aligned with regions.
• Planning and distribution of PR in campaigns and running projects.
• Production of PR assets, such as press releases, infographics, films etc.
• Provide guidance and support to internal stakeholders on best practice for content.
• Manage budget and secure close collaboration with relevant agencies.
• Define KPIs, measure impact and analyze for improvements.

Skills

Strategic thinking

Operational mindset

Multi-tasking

Interpersonal skills

English communication

Networking

Education

Degree in communication/PR/journalism

Job description

SKF is seeking a strategic PR and Content Lead in Gothenburg to shape our global corporate narrative and thought leadership through impactful storytelling. You will collaborate with colleagues across the globe to align PR and content with our strategic priorities.

The role focuses on planning, production, and distribution of storytelling assets, guiding internal stakeholders, and partnering with agencies to optimize impact in a fast-moving, international business environment.