Senior PR & Communications Strategist

Froda Sweden; Stockholms kommun; On-site; SEK 900,000 - 1,300,000; Full time

Job summary

Froda Sweden is seeking a senior PR & Communications Lead to own Froda's PR strategy, media agenda and external communications across Froda and Froda Embedded. This hands-on role reports to the CMO and collaborates with founders and executives to shape our external position.

You will drive PR around partner launches, new markets and milestones, while building thought leadership, executive visibility and relationships with journalists.

Qualifications

• 8+ years of relevant PR and communications experience.
• Hands-on media relations and proactive PR.
• Excellent news judgement and understanding of how media works.
• Excellent writing, storytelling and editorial skills.
• Strong strategic judgement combined with a genuine doer mentality.
• Experience working closely with founders, executives and senior stakeholders.
• Highly structured, proactive and comfortable managing several parallel initiatives.
• Prestigeless, collaborative and comfortable working with people at all levels, internally and externally.

Responsibilities

• Own Froda's PR strategy and proactive media agenda.
• Lead PR around partner launches, new markets and developments.
• Build strong relationships with journalists, media and relevant industry platforms.
• Identify, shape and pitch stories with real news value.
• Develop thought leadership, opinion pieces and executive communications.
• Build the external profiles of founders and senior spokespeople.
• Use LinkedIn and organic social strategically as part of the PR mix.
• Turn complex technology, finance and societal topics into clear and compelling communication.
• Prepare spokespeople for interviews, panels and speaking opportunities.
• Identify relevant conferences, events and external platforms.
• Manage reactive media and reputation issues when needed.

Skills

PR strategy

Media relations

News judgement

Editorial skills

Executive communications

Spokesperson coaching

Strategic thinking

Project management

Cross-functional collaboration

Public speaking

LinkedIn

Tools

LinkedIn

Job description

Froda Sweden is seeking a senior PR & Communications Lead to own Froda's PR strategy, media agenda and external communications across Froda and Froda Embedded. This hands-on role reports to the CMO and collaborates with founders and executives to shape our external position.

You will drive PR around partner launches, new markets and milestones, while building thought leadership, executive visibility and relationships with journalists.