Global PR & Content Lead — Storytelling for Growth

Gruppo SKF; Göteborgs kommun; On-site; SEK 750,000 - 1,100,000; Full time

Job summary

SKF is seeking a strategic PR and Content Lead to shape and deliver globally aligned narratives that reinforce our corporate priorities. The role focuses on storytelling that drives growth and supports the sustainability and innovation agenda.

You will lead planning, production and distribution of PR assets, collaborating with teams across regions to ensure consistent messaging and high impact across channels.

Qualifications

• Academic degree in communication, PR or journalism or equivalent.
• Experience from proactive market PR in a global business environment.
• Proven skills in producing strategic planning, messaging and global coordination.
• Skilled in writing and producing assets with high earned media value.
• Business acumen to create appropriate communication that drives growth.
• Project management experience to manage various PR and content productions.

Responsibilities

• Develop and execute global PR and content strategy, aligned with regions.
• Planning and distribution of PR in campaigns and running projects.
• Production of PR assets, such as press releases, infographics, films etc.
• Provide guidance and support to internal stakeholders on best practice for content.
• Manage budget and secure close collaboration with relevant agencies.
• Define KPIs, measure impact and analyze for improvements.

Skills

Global PR

Content strategy

Storytelling

Writing & assets

Cross-functional collaboration

Project management

Education

Degree in communication/PR/journalism

Job description

SKF is seeking a strategic PR and Content Lead to shape and deliver globally aligned narratives that reinforce our corporate priorities. The role focuses on storytelling that drives growth and supports the sustainability and innovation agenda.

You will lead planning, production and distribution of PR assets, collaborating with teams across regions to ensure consistent messaging and high impact across channels.