PR and Content Lead

SKF Group; Göteborgs kommun; On-site; SEK 900,000 - 1,200,000; Full time

Job summary

SKF is seeking a strategic PR and Content Lead in Gothenburg to shape our global corporate narrative and thought leadership through impactful storytelling. You will collaborate with colleagues across the globe to align PR and content with our strategic priorities.

The role focuses on planning, production, and distribution of storytelling assets, guiding internal stakeholders, and partnering with agencies to optimize impact in a fast-moving, international business environment.

Qualifications

• Academic degree in communication, PR or journalism or equivalent.
• Experience from proactive market PR in a global business environment.
• Proven skills in producing strategic planning, messaging and global coordination.

Responsibilities

• Develop and execute global PR and content strategy, aligned with regions.
• Planning and distribution of PR in campaigns and running projects.
• Production of PR assets, such as press releases, infographics, films etc.
• Provide guidance and support to internal stakeholders on best practice for content.
• Manage budget and secure close collaboration with relevant agencies.
• Define KPIs, measure impact and analyze for improvements.

Skills

Strategic thinking

Operational mindset

Multi-tasking

Interpersonal skills

English communication

Networking

Education

Degree in communication/PR/journalism

Job description

PR and Content Lead

Are you keen on creating stories that inspire, engage, and generate business impact? Do you thrive in a global environment where strategic communications and content shape brand perception? Are you ready to elevate SKF's corporate narrative and thought leadership through impactful PR and storytelling?

Role Description

SKF is on an exciting transformation journey, and engaging stories that people talk about plays a critical role in supporting interest and business growth. As PR and Content Lead, you will shape and deliver impactful stories that support our strategic priorities and support our corporate narrative together with colleagues across the globe.

We are looking for a strategic and creative PR and content professional who is committed to storytelling, has extensive experience from global strategic PR and can improve our content. You will be part of Group Communication — a committed, collaborative and forward leaning team. We thrive when working closely together and supporting one another.

The purpose of the role is to be the strategic center point to ensure that our globally produced pr and content are aligned and impactful. Mainly linked to our global brand, our different industrial offerings and our thought leadership in innovation and sustainability. It includes responsibility for our market pr and act as sounding board in content creation. You will belong to the Content team, which includes marcom, always-on and pr. Planning, production and distribution with storytelling as its core. We are best when we work cross functional between teams and with our colleagues in the regions.

Key Tasks And Responsibilities

• Develop and execute global PR and content strategy, aligned with regions
• Planning and distribution of PR in campaigns and running projects
• Production of PR assets, such as press releases, infographics, films etc
• Provide guidance and support to internal stakeholders on best practice for content
• Manage budget and secure close collaboration with relevant agencies
• Define KPIs, measure impact and analyze for improvements

Experience

• Used to working with innovation and tech – and making it relevant for many
• An academic degree in communication, PR or journalism or equivalent
• Experience from proactive market PR in a global business environment
• ProvenSolid skills in producing strategic planning, messaging and global coordination
• Skilled in writing and producing assets with high earned media value
• Business acumen to create appropriate communication that drives growth
• Project management experience to manage various PR and content productions

Competence profile

• Combination of strategic and operational mindset
• Great ability to manage multiple tasks in an evolving environment
• Solutions oriented with ability to adjust to changing priorities
• Solid interpersonal skills and an ability to build strong working relationships
• Great communication skills in English– both in written and spoken
• An international mind-set and networking skills

SKF is committed to creating a diverse environment, and we firmly believe that a diverse workforce is essential for our continued success. Therefore, we only focus on your experience, skills, and potential. Come as you are – just be yourself. #weareSKF

Additional Information

This position will be located in Gothenburg, Sweden, local contract. Youwill be part of the Group Communication organization,with management located inGothenburg, Sweden.

27-10-2026.

Candidates will hear from us shortly after the final application date.

About SKF

SKF has been around for more than a century and today we are one of the world’s largest global suppliers of bearings and supporting solutions for rotating equipment. With more than 40,000 employees in around 130 countries, we are truly global. Our products are found everywhere in society. In fact, wherever there is movement, SKF’s solutions might be at work. This means that we are an important part of the everyday lives of people and companies around the world. See more, at www.skf.com.