Global Marketing Planning Expert — AI-Driven Strategy

H&M; Stockholms kommun; Hybrid; SEK 600,000 - 800,000; Full time

Benefits offered by this job

Staff discount

HIP incentive program

Collective Agreement and IT pensions

30 days vacation

Healthcare allowance

Benify discounts

Job summary

H&M Group in Stockholm, Sweden, is seeking a business expert in marketing planning to turn planning needs into new tech and help the organization make data-driven decisions.

You will work with Product, Tech, and Business colleagues in a start-up style project within H&M, acting as the business anchor as the team builds and iterates together. This role blends marketing expertise with technology, enabling data-driven decision making across our global marketing organization.

Qualifications

• Proven experience as a Business Expert or subject-matter expert in marketing or commercial planning.
• Comfortable working with complex and ambiguous processes, and breaking down solutions into deliverable stages.
• A track record of aligning stakeholders at both global and local levels.

Responsibilities

• Act as the voice of the business in a cross-competence agile team, turning planning needs into a new tech tool.
• Drive stakeholder engagement across Global Marketing and Commercial teams to Sales Markets in 26 countries.
• Use your marketing planning expertise to validate ideas and sanity-check what the team is building.
• Help shape and design a product that colleagues love to use.
• Lean into exploring how AI can strengthen planning and decision-making as the product evolves.

Skills

Marketing planning

Stakeholder alignment

Cross-functional teamwork

Communication

Strategic thinking

Job description

H&M Group in Stockholm, Sweden, is seeking a business expert in marketing planning to turn planning needs into new tech and help the organization make data-driven decisions.

You will work with Product, Tech, and Business colleagues in a start-up style project within H&M, acting as the business anchor as the team builds and iterates together. This role blends marketing expertise with technology, enabling data-driven decision making across our global marketing organization.