AI-Driven Marketing Planning Lead

H&M; Stockholms kommun; Hybrid; SEK 900,000 - 1,300,000; Full time

Benefits offered by this job

Staff discount

HIP incentive program

Collective Agreement and ITP pensions

30 days vacation

Health care allowance

Benify discounts

Job summary

H&M Group is seeking a business expert in marketing planning to partner with Product, Tech and Business colleagues in a start-up style project within the Marketing Insights & Steering area. You will enable data-driven decision-making across H&M's global marketing organisation.

The role is hybrid and based in Stockholm, Sweden, offering the chance to shape planning tech and to explore how AI can strengthen investments across channels and markets.

Qualifications

• Proven experience as a Business Expert or subject-matter expert in marketing or commercial planning.
• Comfortable with complex processes, breaking down solutions into deliverable stages.
• Track record of aligning stakeholders at global and local levels.
• Fashion retail experience is a bonus, though not required.

Responsibilities

• Act as the voice of the business in a cross-competence agile team, turning planning needs into a new tech tool.
• Drive stakeholder engagement across Global Marketing, Commercial teams, and Sales Markets in 26 countries.
• Use your marketing planning expertise to validate ideas and sanity-check what the team is building.
• Help shape and design a product that our colleagues love to use.
• Explore how AI can strengthen planning and decision-making as the product evolves.

Skills

Marketing planning

Stakeholder management

Cross-functional collaboration

Business fundamentals

AI in marketing

Job description

H&M Group is seeking a business expert in marketing planning to partner with Product, Tech and Business colleagues in a start-up style project within the Marketing Insights & Steering area. You will enable data-driven decision-making across H&M's global marketing organisation.

The role is hybrid and based in Stockholm, Sweden, offering the chance to shape planning tech and to explore how AI can strengthen investments across channels and markets.