Digital Creative Strategist: Lead Brand Experience & Growth

H&M; Stockholms kommun; On-site; SEK 700,000 - 1,000,000; Full time

Benefits offered by this job

25% Staff discount

HIP incentive program

Local market perks

Job summary

H&M Group in Stockholm is seeking a Digital Creative Strategist to shape the direction of our digital store experience. You’ll connect strategy with creativity—turning ambition into clear, compelling concepts that drive brand impact, user engagement and commercial success.

You’ll lead core concepts, define visual identity, and guide design across products and platforms while aligning with the global brand direction.

Qualifications

• 8+ years in digital creative or design roles.
• Degree in Design, Communication, Strategy, or related field.
• Strong design judgement across digital UI/UX and visual systems.
• Ability to balance brand ambition, usability, and commercial impact.

Responsibilities

• Frame ambition into clear creative direction for digital initiatives.
• Shape core creative concepts, narrative direction, and emotional ambition.
• Translate intent into design principles guiding visual identity and storytelling.
• Provide creative leadership to internal teams and external partners.

Skills

Digital design

UI/UX design

Brand strategy

Communication

Collaboration

Education

Design/Communication/Strategy degree

Job description

H&M Group in Stockholm is seeking a Digital Creative Strategist to shape the direction of our digital store experience. You’ll connect strategy with creativity—turning ambition into clear, compelling concepts that drive brand impact, user engagement and commercial success.

You’ll lead core concepts, define visual identity, and guide design across products and platforms while aligning with the global brand direction.