Digital Specialist – Display and Online Video

Strawberry; Stockholms kommun; Hybrid; SEK 520,000 - 760,000; Full time

Benefits offered by this job

Staff discounts

Friends & family rates

Social events

Job summary

Strawberry is seeking a Digital Specialist – Display and Online Video to drive bookings and revenue across 250+ hotels in the Nordics, with focus on Sweden and Norway. You will own end-to-end channel optimization, strategy, budget, media buying, and performance reporting.

You will collaborate with commercial, revenue management, and content teams to ensure display investments align with business priorities and deliver measurable commercial outcomes.

Qualifications

• 5+ years of experience in digital media and campaign management, connecting media performance to business results (revenue, ROAS).
• Hands-on experience running programmatic display and online video campaigns on DV360, The Trade Desk, YouTube Ads or similar DSPs.
• Hands-on ad operations experience: trafficking, setup, QA, troubleshooting; knowledge of dynamic creative.
• Comfortable owning budgets end-to-end: allocation, pacing, optimization; negotiate with partners.
• Strong understanding of audience strategy, retargeting, frequency, viewability and brand safety.
• Solid understanding of attribution and incrementality; able to build a clear business case for media investment.
• Curious and proactive by nature.

Responsibilities

• Plan, launch, and optimize programmatic display and online video campaigns to drive bookings and incremental revenue.
• Manage display retargeting and maximize incremental value.
• Own budget allocation, media buying, pacing, and optimization across campaigns and platforms.
• Drive initiatives, spot opportunities, challenge status quo, and translate insights into actions.
• Collaborate with programmatic buying, audience targeting, and brand safety teams across the ecosystem.
• Translate performance data into commercial recommendations for leadership.
• Manage day-to-day contact with DSPs and media partners to negotiate placements and access.
• Stay ahead of platform updates and measurement changes; assess commercial relevance for the portfolio.
• Navigate multi-branded hotel ecosystem to ensure budget delivers maximum commercial value.

Skills

Programmatic campaigns

DV360

The Trade Desk

YouTube Ads

Audience targeting

Retargeting

Budget management

Media quality

Tools

DV360

The Trade Desk

YouTube Ads

Job description

Are you a commercially sharp specialist who knows how to turn display and online video into a real driver of bookings and revenue? Do you want your work measured in incremental revenue and market share, not just impressions and views? If you're ready to build something with lasting commercial impact, come join a high-performing team!

We find ourselves at an exhilarating position. We've grown to over 250 hotels, and by breaking the historic 20 billion NOK revenue milestone, we have proven that our formula works. Over the last two years, we have transformed how marketing and digital sales operate at Strawberry – shifting from a support function to a commercial growth engine. While this work has earned multiple industry awards, we are far from done, and we need a sharp, proactive Display and Online Video specialist to help us push performance further and unlock the channel's full commercial potential.

What you will be doing

As our Digital Specialist – Display and Online Video, your main role is to plan, execute, and optimize display and online video campaigns that directly drive bookings and revenue across our 250+ hotels. You'll own the channel end‑to‑end – from strategy, budget, and media buying to daily optimization and commercial reporting – and be the go‑to expert on what's working, what isn't, and why it matters to the bottom line. You will be responsible for the Nordics, with focus on our largest markets Sweden and Norway.

You’ll sit in our Digital Sales team and collaborate closely with commercial, revenue management, and content colleagues to make sure display and video investments are tightly connected to business priorities, not run as a standalone media channel.

(We're not looking for someone who just traffics banners and reports on reach. We want someone who runs this channel like a business, ties it to commercial outcomes, and makes us best in class on display and online video.)

• Plan, launch, and optimize programmatic display and online video campaigns (e.g. DV360, The Trade Desk, YouTube, connected TV) to drive direct bookings and incremental revenue.
• Manage display retargeting with clever solutions and new thinking, maximising incremental value
• Own budget allocation, media buying, and pacingacross campaigns and platforms, continuously reallocating spend toward what drives the best commercial return.
• Drive initiatives proactively. Take full ownership. Spot commercial opportunities, ask the brave questions ("Have we tested this? Is this the right audience for this hotel segment?"), and run with them.
• Work hands‑on with programmatic buying, audience targeting, brand safety, viewability, and frequency management across the full display and OLV ecosystem.
• Translate performance data into commercial recommendationsfor leadership – where to invest more, where to pull back, and what it means for revenue targets.
• Manage day‑to‑day contact with DSPs, ad networks, and media partners, negotiating placements, rates, and inventory access that improve commercial outcomes.
• Stay ahead of platform updates, measurement changes (e.g. cookie deprecation, MMM, incrementality testing), and new inventory, and proactively assess the commercial relevance for our portfolio.
• Navigate a complex multi‑branded hotel ecosystem across Strawberry, chains and hotels to ensure budget is allocated where it drives the most commercial value, with minimal audience overlap.

Who we think you are

You are a curious, commercially minded display and online video specialist who naturally digs beneath surface‑level metrics and has the confidence to translate campaign data into clear business recommendations. You think like a media buyer and a business owner at the same time – always asking what a krona of spend actually returns.

You are pragmatic and action‑driven, thriving in high‑tempo environments where you know when to move fast rather than wait for perfection. You take ownership, challenge the status quo and are comfortable turning insights into action.

You might currently be working at a digital agency, media consultancy or trading desk and feel ready to move to the client side, taking end‑to‑end ownership of display and online video with direct accountability for commercial results. Or you might already be in‑house and ready for your next chapter.

• Strong hands‑on experience running programmatic display and online video campaigns across platforms such as DV360, The Trade Desk, YouTube Ads or similar DSPs.
• Hands‑on experience with ad operations, including ad trafficking, creative setup, QA and troubleshooting. Experience with dynamic creative, feed management and feed‑based campaigns is a strong advantage.
• 5+ years of experience in digital media and campaign management, combined with strong commercial acumen and the ability to connect media performance directly to business results – including revenue, cost per booking and marginal ROAS.
• Comfortable owning media budgets end‑to‑end, including allocation, pacing and optimization, and negotiating with media partners.
• Strong understanding of audience strategy, retargeting, frequency, viewability, brand safety and media quality across the display and online video ecosystem.
• Solid understanding of attribution and incrementality, with the ability to build and communicate a clear business case for media investment to non‑marketing stakeholders.
• Curious and proactive by nature

Details

You will report directly to Simon Vång, Head of Paid Media, as part of the Digital Sales team. Here, you get a tight‑knit team of paid media colleagues to spar with daily, while owning display and online video as your core channel.

Location: Our office in Solna or Oslo three days per week and flexibility for up to two days remote through our hybrid office setup.

Working Language: Swedish, Norwegian, or English.

What we can offer you

• A flat organization with trust and autonomy in your work. We are rebels that support innovation without imposing strict corporate rules.
• The chance to be part of a passionate team with exceptional colleagues and an inclusive culture that believes every stay should be a story worth telling.
• Plenty of social events including smaller gatherings with your team and huge get‑togethers with the whole Strawberry family!
• Great benefits! In addition to our collective agreement, we also offer staff discounts and friends & family rates at our 250+ hotels.

We are Strawberry. With over 245 hotels, 120 restaurants, 20 spas and more, we create thousands of experiences every day. With urban Comfort Hotel®, warm Quality Hotel™, stylish Clarion Hotel® and cosy Home Hotel and more than 40 unique independent hotels, our guests can pick and choose. Our team of 20,000 passionate individuals from more than 120 countries is what makes us grow! Strawberry is built on our core values: energy, courage and enthusiasm.