Customer Base Sales Lead

Viaplay Group; Stockholms kommun; On-site; SEK 700,000 - 1,000,000; Full time

Benefits offered by this job

30 days vacation

Pension and insurance scheme

Wellbeing allowance

Job summary

Viaplay Group in Stockholm is looking for a Customer Base Sales Lead to drive sales and customer value within the existing Swedish base, focusing on upsell through Customer Service. Based in Sweden, the role involves coaching vendors, setting targets and incentives, and contributing insights to customer journeys.

Travel is required both within Sweden and abroad 1–2 days a week, with core responsibilities spanning sales performance, vendor management, and ensuring high-quality customer

Qualifications

• Proven experience in customer base sales, retention and upsell with commercial results.
• Experience managing external partners and vendors to drive performance.
• Ability to balance sales with customer experience and service quality.
• Strong coaching and training skills for sales teams or partners.
• Independent work in a customer-focused commercial environment using data insights.

Responsibilities

• Drive sales performance within the existing customer base.
• Support and steer vendors and outsourced operations.
• Ensure high quality in sales and customer interactions.
• Drive retention and reduce regret rates.
• Set and follow up on targets, budgets, and incentives.
• Train, coach, and support vendors and markets.
• Contribute insights to improve customer journeys and performance.
• Align and share best practices across the Swedish market.

Skills

Customer base sales

Retention

Upsell

Vendor management

Coaching

Data-driven actions

Job description

At Viaplay Group, we entertain millions of people every day through our streaming services, radio networks, and TV channels. We believe in the power of content not just as a way of telling stories and touching lives, but also expanding worlds.

Since March 2026, Allente has been part of Viaplay Group. We're now looking for a Customer Base Sales Lead to join the Allente organization within Viaplay at our Stockholm office. Are you ready to hit play on an exciting career change?

The role

The Customer Base Sales Lead for Allente is responsible for driving sales and customer value within the existing customer base across in Sweden, with main focus on sales through Customer Service.

The role combines commercial execution with strong customer service focus, ensuring high-quality customer interactions, strong retention, and improved customer lifetime value.

You will work operationally to support and steer vendors and markets, including coaching, training, and performance follow-up. The role is based in Sweden but supports the Swedish market and customer base, driving alignment, best practices, and consistent ways of working.

The position also includes setting targets, driving incentives, and contributing insights to improve customer journeys, sales performance, and vendor agreements. Travel is required both within Sweden but also abroad 1-2 days a week.

• Drive sales performance within the existing customer base

• Support and steer vendors and outsourced operations

• Ensure high quality in sales and customer interactions

• Drive retention and reduce regret rates

• Set and follow up on targets, budgets, and incentives

• Train, coach, and support vendors and markets

• Contribute with insights to improve customer journeys and performance

• Ensure alignment and best practice sharing across the Swedish market

What we’re looking for

We understand you may feel confident ticking certain boxes more than others and that's why we always keep an open mind in our recruitment process. But, in order to thrive in this role, we do believe you\'ll have at least some experience in the following:

• Proven experience in customer base sales, retention, and upsell, with a strong track record of delivering commercial results.

• Experience managing external partners and vendors to drive performance and customer outcomes.

• Ability to balance sales performance with customer experience and service quality.

• Strong coaching and training skills, with experience developing sales capabilities in teams or partner organizations.

• Significant experience working independently in a customer-focused commercial environment, using data and insights to drive actions and results.

It’s a bonus if you have:

• Experience from telemarketing and/or customer service operations.

• Experience working in telecom, subscription-based, or other high-volume customer businesses.

• Experience using customer and sales data to identify growth opportunities and optimize performance.

• A can-do attitude, sense of humor and the ability to work humbly with others.

What we offer you

We’ve got you covered! 30 days of paid vacation every year, an attractive pension and insurance scheme, and generous parental leave pay lift.
Your wellbeing matters. We provide you with various wellbeing initiatives including wellness allowance.
A safe space to grow and up-skill. Our learning culture puts you in the driver’s seat of your own development.
Entertainment is what we love, and entertainment is what we do. So, unlimited access to Viaplay seems only fair for you to get to know the product –including series & viewing events, new release movie rentals, linear channels and more.

Want to learn more about who we are and what we do?

Want to learn more about who we are and what we do? We’re only ever a few clicks away.