CRM Insights Analyst

Viaplay Group; Stockholms kommun; On-site; SEK 550,000 - 700,000; Full time

Benefits offered by this job

30 days vacation and pension/insurance

Wellbeing initiatives

Learning culture and development

Entertainment access to Viaplay

Job summary

Viaplay Group in Stockholm is seeking a CRM Insights Analyst to join the CRM team on-site. You will analyze large-scale customer data to inform email, push, and in-app messaging, helping improve retention, sales, and reactivation.

You will build liveboards and reports, monitor KPIs, ensure data quality, and share actionable insights with stakeholders across the Nordics. Strong SQL/Python, English fluency, and a business mindset are required.

Qualifications

• Structured, organized, and go‑getting attitude.
• Analytical with ability to extract, wrangle and interpret data for business recommendations.
• Fluent in English and comfortable presenting insights to stakeholders.
• 3–5 years of relevant experience in digital products or CRM analytics.
• Experience collaborating with cross-functional teams in the Nordics.

Responsibilities

• Create monitoring, liveboards and reports from multiple data sources.
• Perform hands‑on analysis and share insights with team and stakeholders.
• Visualize results and recommendations in a clear, concise way.
• Oversee KPIs to focus CRM operations and improve dashboards.
• Ensure CRM data is complete, fresh and reliable; collaborate with Data Science teams.
• Provide guidance on methodology and experiments (e.g., A/B testing).

Skills

Data visualization

Strong communicator

Analytical mindset

Business-minded

A/B testing awareness

Education

Post-secondary degree in Business/Finance/Mathematics or related field

Tools

SQL

Python or R

ThoughtSpot

Job description

At Viaplay Group, we entertain millions of people every day through our streaming services, radio networks, and TV channels. We believe in the power of content not just as a way of telling stories and touching lives, but also expanding worlds.

We’re looking for the best people to join us on our journey. Right now, we’re searching for aCRM Insights Analystto join on-site in ourStockholm office –are you ready to hit play on an exciting career change?

The Role

As a CRM Insights Analyst, you will work in the CRM team. Our job is to inform, engage and entertain customers through email, push notifications, and in-app messaging. Working with large-scale customer data, we help onboard, find new favorites to watch, learn to use features and much more – for positive effects on retention, sales, and reactivation. We have established strong personalization capabilities, and you'll play a key role in taking them to the next level through strategic thinking and data-driven innovation.

Your responsibility will be to support the team by creating monitoring, liveboards and reporting, developing them to enable efficient and constantly improving operations. You will also do hands‑on analysis of various areas of the messaging and share insights and recommendations with the team and its stakeholders across the Nordics, on how to optimize.

As a CRM Insights Analyst your tasks will include:

• Support the team with hands‑on analysis. Identify opportunities and proactively share knowledge and findings with the team and stakeholders based on your findings
• Visualize and present results and recommendations in a clear, concise way
• Build, own and develop liveboards and reports from multiple sources of data that empower the team to track progress and monitor operations
• Oversee, recommend and visualize relevant KPI’s to focus operations on
• Ensure that CRM runs on complete, reliable and fresh data. Suggest what items to track, spot anomalies and strive to always improve dashboards and reporting. Work with Data Science teams to make it happen!
• Provide guidance on methodology and execution of performance enhancing initiatives such as e.g. A/B testing

We aspire to continuously improve and learn from everything we do. You’ll be challenged and have plenty of fun.

What we’re looking for

As a CRM Insights Analyst, you will be at the heart of things. It’s essential to be structured, organized, and forward-leaning with a go‑getter attitude.

We are looking for a candidate who is highly analytical and has a business and performance mindset. The ideal candidate is someone who has a good understanding of extracting, wrangling and interpreting data to shape it into business recommendations and decisions. You are a proactive self‑driven doer with experience from working with digital products in the Nordics and thrive in a collaborative environment, working alongside a highly skilled team and a range of stakeholders within Commercial, Data Science, Product, Content, Finance and more.

To be a successful candidate we believe that:

• You are a strong communicator with experience in visualizing data and creating impactful reports and liveboards
• You are familiar with SQL, Python or R, and reporting tools such as ThoughtSpot or equivalent
• You have experience working with digital products
• You hold a post‑secondary degree in Business, Finance, Mathematics or a related field, and have 3-5 years of relevant experience
• You are passionate about movies, TV series and/or sports
• An analytical eye, able to search for constant improvements in messaging effects, process output etc. You are familiar with tapping into data and reports to understand and improve.
• Fluency in English
• Most of all, you are curious and keen to learn!

What we offer you

• 30days of paid vacation every year, an attractive pension and insurance scheme, and generous parental leave pay lift.
• Your wellbeing matters.
• We provide you with various wellbeing initiatives including wellness allowance.
• A safe space to grow and up-skill.
• Our learning culture puts you in the driver’s seat of your own development.
• Entertainment is what we love, and entertainment is what we do.
• So, unlimited access to Viaplay seems only fair for you to get to know the product –including series & viewing events, new release movie rentals, linear channels and more.

Hit playtoday

Want to learn more about who we are and what we do? Check out our careers page or follow us on Instagram! We’re only ever a few clicks away.