Content Strategist — Data-Driven Growth & Hybrid Work

Atlas National; Stockholms kommun; Hybrid; SEK 450,000 - 650,000; Full time

Benefits offered by this job

Competitive salary and performancebonu

Flexible hybrid working model

Professional development budget

Job summary

PayFast is seeking a Content Strategist to lead planning, development, and execution of content across digital platforms. You will shape the brand voice, craft compelling narratives, and partner with marketing, product, and design to inform, engage, and convert.

You will drive content strategy, ensure consistency in tone, and optimize user journeys through testing and feedback, while addressing inquiries and guiding cross-functional partners.

Qualifications

• 3+ years of experience in content strategy, digital marketing, or copywriting.
• Strong writing, editing, and storytelling skills.
• Strategic mindset balancing creativity and performance.

Responsibilities

• Lead the development of a clear, engaging, and purpose-driven content plan across all digital channels.
• Collaborate with marketing, product, and design teams to align content with business goals and brand voice.
• Develop and manage a content strategy aligned with brand objectives and best practices.
• Improve user journeys through usability testing and feedback.
• Analyze content performance and user engagement to optimize campaigns.
• Ensure consistent tone and messaging across platforms.
• Respond to user inquiries via email and chat.
• Relay user feedback to product and support teams.

Skills

Content strategy

Copywriting

Editing

Storytelling

Strategic thinking

Job description

PayFast is seeking a Content Strategist to lead planning, development, and execution of content across digital platforms. You will shape the brand voice, craft compelling narratives, and partner with marketing, product, and design to inform, engage, and convert.

You will drive content strategy, ensure consistency in tone, and optimize user journeys through testing and feedback, while addressing inquiries and guiding cross-functional partners.