Commercial Partnership Lead B2B

Viaplay Group; Stockholms kommun; On-site; SEK 900,000 - 1,200,000; Full time

Job summary

Viaplay Group in Stockholm is seeking a Commercial Partnership Lead B2B to own and grow partner relationships. You will drive go-to-market plans with telecom and media partners, coordinate campaigns, and translate strategy into measurable commercial results.

Based at our Stockholm HQ, you will collaborate with internal teams to maximise partner impact and deliver revenue and EBIT targets.

Qualifications

• Strong relationship management experience with B2B partners.
• Ability to develop and drive joint marketing plans across telecom/media.
• Track record of achieving revenue/EBIT targets.

Responsibilities

• Develop and drive joint marketing plans with B2B partners, ensuring visibility for Viaplay’s content and propositions.
• Plan and coordinate go-to-market activities around content moments, launches, and campaigns with partners and internal teams.
• Deliver agreed commercial targets across partner business and coordinate campaigns and content pushes.

Skills

Relationship building

Go-to-market strategy

Cross-functional collaboration

Analytics

Job description

At Viaplay Group, we entertain millions of people every day through our streaming services, radio networks, and TV channels. We believe in the power of content not just as a way of telling stories and touching lives, but also expanding worlds.

We’re looking for the best people to join us on our journey. Right now, we’re searching for a Commercial Partnership Lead B2B to join our Stockholm office –are you ready to hit play on an exciting career change?

The role

As our Commercial Partnership Lead:

You’ll be the key point of contact for our partners, building strong relationships and ensuring that we maximise the value of our partnerships across the telecom and media landscape. This role will have a strong focus on go-to-market activities, driving joint marketing plans with our B2B partners and ensuring strong visibility for Viaplay, our content and our commercial propositions.

This is a versatile role where you’ll combine commercial strategy, partner management, analytics, and execution. You’ll need a strong understanding of the telecom business and how different areas – from Pay TV and fixed broadband to mobile – work together to create value for both customers and partners.

You’ll take ownership of commercial targets and work closely with internal stakeholders and external partners to turn strategy into action. This includes everything from planning and executing campaigns and sales activities to promoting key content and ensuring that our partnerships deliver against revenue and EBIT targets.

You’ll be based at Viaplay Group’s headquarters in Stockholm and report directly to the Head of B2B & B2C.

What you will do

• Develop and drive joint marketing plans with our B2B partners, ensuring strong visibility for Viaplay, our content and commercial propositions across partner channels.
• Plan and coordinate go-to-market activities around key content moments, product launches, and commercial campaigns together with partners and internal marketing teams.
• Develop and execute plans to deliver agreed commercial targets across our partner business.
• Own and coordinate campaigns, content pushes, and sales activities together with our partners.
• Follow up on and execute existing commercial agreements, ensuring commitments are delivered on both sides.
• Work closely with internal Commercial, Content & Curation and Sales teams to align priorities and maximize partner impact.
• Coordinate key stakeholders internally and externally to ensure Viaplay is effectively positioned, promoted and sold through partner