BD Sales Manager-Nordics

Anker Innovations; Stockholms kommun; On-site; SEK 900,000 - 1,200,000; Full time

Job summary

Anker Innovations in Sweden is seeking a dynamic Business Development Manager to lead our professional channel expansion in the Nordic region. You will build and manage partnerships across security, networking, AV, and printing sectors to drive multi-tier distribution.

Responsibilities include developing Nordic B2B strategies, engaging key distributors and service providers, tailoring expansion plans, and collaborating with HQ to optimize pricing, promotions, and GTM mapping.

Qualifications

• Bachelor's degree or above in Marketing, Business, or related fields.
• 3–5 years of B2B or professional channel sales experience in Northern Europe.
• Experience with security, networking, AV, or creative printing industries preferred.
• Excellent communication and relationship-building skills.
• Ability to analyze markets and map channels.

Responsibilities

• Develop and execute business strategies for B2B and professional sales channels in the Nordic region.
• Identify, engage, and manage key accounts including regional distributors, installers, and service providers.
• Deeply understand local industry structures—installers, resellers, service providers, and DIY/professional dealers—and tailor expansion plans accordingly.
• Build trust-based relationships with key customers and channel partners to integrate our products into their business models.
• Evaluate channel potential and new business opportunities, and propose feasible growth initiatives for each product category.
• Collaborate closely with HQ and product teams to refine GTM strategies (pricing, positioning, promotions, and channel mapping).
• Prepare regular business reports, forecasts, and performance reviews to support strategic decision-making.
• Play a pivotal role in developing a multi-category commercial presence and establishing our long-term local operations foundation.

Skills

Fluent Swedish

Fluent English

3-5 years of B2B channel sales

Security & AV industries

Nordic electronics ecosystem knowledge

Education

Bachelor’s degree in Marketing, Business or related fields

Job description

We are looking for a dynamic Business Development Manager to lead our professional channel expansion in the Nordic region (primarily Sweden and neighboring countries). This role will focus on building and developing key partnerships across sectors such as security, networking (PoE), creative printing, garden tools, and audiovisual solutions — helping our products succeed in non-traditional, multi-tier distribution environments.

Key Responsibilities

• Develop and execute business strategies for B2B and professional sales channels in the Nordic region.
• Identify, engage, and manage key accounts including regional distributors, installers, and service providers (e.g., Dustin, Atea, Ahlsell, Advania, Itegra, etc.).
• Deeply understand local industry structures—installers, resellers, service providers, and DIY/professional dealers—and tailor expansion plans accordingly.
• Build trust-based relationships with key customers and channel partners to integrate our products into their business models.
• Evaluate channel potential and new business opportunities, and propose feasible growth initiatives for each product category.
• Collaborate closely with HQ and product teams to refine GTM strategies (pricing, positioning, promotions, and channel mapping).
• Prepare regular business reports, forecasts, and performance reviews to support strategic decision-making.
• Play a pivotal role in developing a multi-category commercial presence and establishing our long-term local operations foundation.

Requirements

• Fluent in Swedish and English, with a Bachelor’s degree or above in Marketing, Business, or related fields.
• 3–5 years of experience in B2B or professional channel sales in Northern Europe—preferably within security, networking, AV, or creative printing industries.
• Strong understanding of Nordic consumer electronics and enterprise ecosystems; existing relationships with major distributors are a plus.
• Excellent communication, negotiation, and relationship-building skills across technical and business contexts.
• Capable of market analysis and channel mapping, with solid business acumen and data-driven decision ability.
• Self-motivated, results-oriented, and able to work independently while collaborating with global HQ teams.
• Passionate about emerging technology categories and creative business models.
• Strong teamwork ethic, organizational capability, and ability to thrive in a fast-evolving, multi-category environment.

Location:

• Preferably based in Sweden (Stockholm area), with flexibility to travel across Nordic countries.