Area Sales Manager

MASCOT® WORKWEAR; Umeå kommun; On-site; SEK 50,000 - 70,000; Full time

Benefits offered by this job

Performance-based bonus

Continuous development

Dynamic international environment

Job summary

MASCOT® WORKWEAR in Sweden is seeking an Area Sales Manager to drive growth by acquiring new customers and building distributor relationships. Your role will involve hunting for new business across various sectors and delivering impactful presentations.

The ideal candidate is a proactive B2B sales professional, fluent in Swedish, with proven success in relationship building and new business development. Expect a competitive salary and opportunities for growth in a supportive team environment.

Qualifications

• Proven success in new business development.
• Experience in selling value, preferably in workwear or PPE industries.
• Ability to engage stakeholders at all levels.

Responsibilities

• Drive MASCOT's growth by acquiring new end-user customers.
• Build strong relationships with distributors to maximize market potential.
• Deliver impactful product presentations and manage pipelines.

Skills

B2B sales

Relationship building

Strategic thinking

Fluent Swedish

English confidence

Job description

Location: Umeå, Vasterbottens lan, SE

Location: Örnsköldsvik–Luleå region

Ready to drive growth and open new doors?

Do you thrive on building strong distributor relationships and winning new business? Are you a results-driven B2B sales professional with an entrepreneurial mindset?

Join MASCOT and represent a premium workwear brand in an international, family-owned company.

Your mission as Area Sales Manager

You will take ownership of MASCOT’s growth in Sweden by identifying, approaching, and winning new end-user customers, always in close collaboration with our distributor network.

You create demand, build pipeline, and convert opportunities into long-term business. From first contact to implementation, you drive the process and hand over strong, qualified customers to our distributors for ongoing partnership.

What You Will Do

• Hunt for new business across key sectors such as construction, industry, energy, transport, and logistics
• Engage and influence decision-makers to create demand for MASCOT’s premium solutions
• Build and grow strong relationships with distributors to maximize market potential
• Own your pipeline: plan, prioritize, and execute with a clear focus on results
• Deliver impactful product presentations, Shop-in-Shop solutions, and represent MASCOT at trade fairs
• Track performance and report on progress

You will spend most of your time in the field, close to customers and opportunities. Sales cycles can be complex, your ability to think strategically and stay persistent is key.

Who You Are

• A proactive B2B hunter with proven success in new business development
• Experienced in selling value rather than price, ideally within workwear, PPE, or other quality-driven industries
• Fluent in Swedish and confident in English
• Strong relationship builder with the ability to engage stakeholders at all levels
• Self-driven, structured, and comfortable working independently
• Ready to travel

What You Get

At MASCOT, you join a high-energy, supportive, and ambitious team. We combine strong values with a sharp commercial mindset.

You Can Expect

• Competitive base salary and performance-based bonus
• Continuous development and close leadership support
• A dynamic, international environment with real growth opportunities

Be a Mascoteer

At MASCOT, quality is at the core of everything we do. We are driven by ambition, powered by collaboration, and committed to delivering the best workwear and safety footwear in the world.

Join a company that invests in your development, challenges you to grow, and celebrates success as a team.

Ready to make an impact? Then MASCOT is the place for you.