Area Sales Manager

Mascot; Umeå kommun; On-site; SEK 554,201 - 775,881; Full time

Benefits offered by this job

Competitive base salary

Performance-based bonus

Continuous development

Job summary

Mascot is looking for an Area Sales Manager to drive growth in Sweden's workwear market. You will identify and win new customers, working closely with our distributor network to create lasting partnerships.

The successful candidate will have a proven track record in B2B sales, strong relationship-building skills, and be fluent in Swedish. At MASCOT, we offer a competitive salary, performance bonuses, and the opportunity for continuous development within a dynamic international environment.

Qualifications

• Proven success in new business development.
• Experience in selling value rather than price.
• Strong stakeholder engagement skills.

Responsibilities

• Identify, approach, and win new end-user customers.
• Engage decision-makers to create demand.
• Build relationships with distributors.

Skills

B2B sales

Business development

Relationship building

Fluent in Swedish

Confident in English

Job description

Ready to drive growth and open new doors?

Do you thrive on building strong distributor relationships and winning new business? Are you a results-driven B2B sales professional with an entrepreneurial mindset?

Join MASCOT and represent a premium workwear brand in an international, family-owned company.

Your mission as Area Sales Manager

You will take ownership of MASCOT’s growth in Sweden by identifying, approaching, and winning new end‑user customers, always in close collaboration with our distributor network. You create demand, build pipeline, and convert opportunities into long‑term business. From first contact to implementation, you drive the process and hand over strong, qualified customers to our distributors for ongoing partnership.

What you will do

• Hunt for new business across key sectors such as construction, industry, energy, transport, and logistics
• Engage and influence decision‑makers to create demand for MASCOT’s premium solutions
• Build and grow strong relationships with distributors to maximize market potential
• Own your pipeline: plan, prioritize, and execute with a clear focus on results
• Deliver impactful product presentations, Shop-in-Shop solutions, and represent MASCOT at trade fairs
• Track performance and report on progress

Who you are

• A proactive B2B hunter with proven success in new business development
• Experienced in selling value rather than price, ideally within workwear, PPE, or other quality-driven industries
• Fluent in Swedish and confident in English
• Strong relationship builder with the ability to engage stakeholders at all levels
• Self‑driven, structured, and comfortable working independently
• Ready to travel

What you get

At MASCOT, you join a high‑energy, supportive, and ambitious team. We combine strong values with a sharp commercial mindset.

• Competitive base salary and performance-based bonus
• Continuous development and close leadership support
• A dynamic, international environment with real growth opportunities

Be a Mascoteer

At MASCOT, quality is at the core of everything we do. We are driven by ambition, powered by collaboration, and committed to delivering the best workwear and safety footwear in the world. Join a company that invests in your development, challenges you to grow, and celebrates success as a team.