Head of Performance Marketing & Growth

Anyfin AB; Stockholms kommun; On-site; SEK 1,000,000 - 1,600,000; Full time

Benefits offered by this job

Relocation support

Job summary

Anyfin seeks a Head of Performance Marketing in Stockholm to lead our performance and influencer efforts across markets. You will set the marketing strategy, shape messaging and direct creative across paid social, influencer marketing and content teams.

You’ll partner with market owners and analysts to optimize CAC, CPA and CLTV, ensuring marketing delivers strong results while growing our brands in Europe. This role is office-first with relocation support if needed.

Qualifications

• Senior marketer with a track record of leading teams.
• Experience across paid social and influencer marketing.
• Ability to translate CAC, CPA and CLTV into strategy.

Responsibilities

• Own marketing strategy and channel mix across markets.
• Lead messaging and audience definition for all campaigns.
• Oversee creative direction and briefs for content creators.
• Collaborate with market owners and analysts on CAC/CPA insights.
• Lead influencer marketing, paid social and content teams.

Skills

Senior marketer

Team leadership

Paid social

Influencer marketing

Marketing strategy

Communication

Job description

Anyfin seeks a Head of Performance Marketing in Stockholm to lead our performance and influencer efforts across markets. You will set the marketing strategy, shape messaging and direct creative across paid social, influencer marketing and content teams.

You’ll partner with market owners and analysts to optimize CAC, CPA and CLTV, ensuring marketing delivers strong results while growing our brands in Europe. This role is office-first with relocation support if needed.