ABM-Driven Demand Gen Manager - B2B SaaS

Bannerflow; Stockholms kommun; Hybrid; SEK 600,000 - 900,000; Full time

Benefits offered by this job

Pension according to ITP1

Health care insurance

Parental leave top-up

Job summary

Bannerflow is seeking a Demand Generation Manager to own paid media end-to-end across Google Ads, LinkedIn and Meta, from strategy to day-to-day optimisation and reporting.

You will design full-funnel ABM programmes, manage budgets, and build attribution across HubSpot and Google Analytics, collaborating with Sales and RevOps. The role blends AI-driven insights with hands-on media management in a hybrid workplace.

Qualifications

• 4+ years of hands-on B2B SaaS paid media experience.
• Fluent in Google Ads, LinkedIn Ads and Meta Ads with measurement focus.
• Experience building and scaling ABM programmes for named accounts.

Responsibilities

• Own our paid media strategy and channel mix, aligned to pipeline and revenue targets.
• Plan, launch and optimise full-funnel B2B campaigns hands-on, from awareness through to retargeting
• Build and scale ABM programmes against target account lists, working with Sales on account selection and prioritisation.
• Own the paid budget, including allocation, forecasting and pacing, and recommend where to invest and where to pull back.
• Build and maintain reporting and attribution across HubSpot and Google Analytics, and keep tracking and lead flows reliable.
• Run structured testing programmes across audiences, offers, creatives, landing pages and bidding, and scale what works.
• Explore third-party demand channels such as review sites, content syndication and intent data.
• Partner with Sales and RevOps on lead quality, handover and feedback loops, and keep bringing new ideas on paid media, measurement and AI back to the team.

Skills

B2B SaaS paid media

Google Ads

LinkedIn Ads

Meta Ads

ABM

English fluency

Attribution reporting

Tools

HubSpot

Google Analytics

Job description

Bannerflow is seeking a Demand Generation Manager to own paid media end-to-end across Google Ads, LinkedIn and Meta, from strategy to day-to-day optimisation and reporting.

You will design full-funnel ABM programmes, manage budgets, and build attribution across HubSpot and Google Analytics, collaborating with Sales and RevOps. The role blends AI-driven insights with hands-on media management in a hybrid workplace.