Trade Marketing Manager

Foreground LLC; Riyad Al Khabra; On-site; SAR 150,000 - 200,000; Full time

Job summary

A food and beverage manufacturer is seeking a Proficient Trade Marketing Manager for their head office in Riyadh, Saudi Arabia. The candidate will be responsible for developing trade marketing strategies to drive sales in the food marketing industry and must have over 12 years of experience in a similar role. Strong negotiation skills and English language proficiency are required, with Arabic a plus. This position offers an opportunity to enhance brand visibility through various trade initiatives.

Qualifications

• Bachelor's degree in business, or a related field.
• 12+ years in the food industry with sales and trade marketing experience.
• Proven experience in trade marketing, preferably in the food marketing industry.
• Strong understanding of trade marketing principles.
• Familiar with ERP Systems (SAP/SAP Reports).

Responsibilities

• Develop and execute trade marketing strategies.
• Collaborate with sales teams for effective marketing programs.
• Manage trade marketing budgets for optimal ROI.
• Build relationships with key retail partners.
• Analyze sales data to assess effectiveness.
• Create trade marketing materials communicating brand value.

Skills

Trade marketing strategies

Sales and marketing collaboration

Budget management

Negotiation skills

Leadership

Communication in English

Arabic communication

Understanding of ERP Systems

Education

Bachelor's degree in business or related field

Master’s degree

Job description

We are partnering with an F&B Manufacturer offering a diverse range of food products. They are looking for a Proficient Trade Marketing Manager for their head office in Riyadh. This role involves developing and executing trade marketing strategies to drive sales and profitability within the food marketing industry.

Responsibilities

• Develop and execute trade marketing strategies and plans to achieve sales targets and profitability objectives in alignment with overall marketing and business goals.
• Collaborate with sales teams to understand customer needs, market trends, and competitive landscape to create effective trade marketing programs and promotions.
• Develop and manage trade marketing budgets, ensuring optimal resource allocation to maximize return on investment.
• Identify and evaluate trade marketing opportunities, including trade shows, events, promotions, and sponsorships, to enhance brand visibility and drive sales.
• Build and maintain strong relationships with key retail partners and distributors to negotiate and execute joint marketing initiatives and promotional campaigns.
• Analyze sales data, market trends, and consumer insights to assess the effectiveness of trade marketing activities and identify optimization opportunities.
• Work closely with the marketing team to create trade marketing materials, such as point-of-sale materials, promotional materials, and sales presentations, that effectively communicate brand value propositions and drive sales.
• Provide regular reports and updates on trade marketing performance, including sales performance, ROI analysis, and key performance indicators (KPIs), to internal stakeholders and management.

Qualifications

• Bachelor's degree in business, or a related field. Master’s degree preferred.
• 12+ Years in the food industry with Sales & Trade Marketing Operation experience.
• Excellent English communication skills, Arabic is a PLUS.
• Proven experience in trade marketing, preferably in the food marketing industry.
• Strong understanding of trade marketing principles, strategies, and tactics.
• Strong negotiation, leadership and relationship-building skills.
• Familiar with ERP Systems (SAP/SAP Reports is a PLUS).