Senior Specialist, Digital Marketing

alfanar Group; Riyadh; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading construction and manufacturing company in Riyadh is seeking a Marketing Specialist to develop and execute digital marketing strategies for real estate projects. The successful candidate will lead multi-channel campaigns, drive content creation, and collaborate with sales teams to generate high-quality leads. Ideal candidates should have a Bachelor's degree in Marketing and 2-5 years of relevant experience in digital marketing. The role involves leveraging analytics to optimize campaigns and enhance brand presence.

Qualifications

• 2 to 5 years of experience in digital marketing, preferably in real estate.
• Proven track record of managing digital marketing campaigns.
• Ability to analyze data and generate reports for marketing performance.

Responsibilities

• Lead the development of digital marketing strategies for real estate projects.
• Manage multi-channel campaigns including SEO, social media, and paid ads.
• Drive the creation and management of high-impact content.

Skills

Digital marketing strategy development

SEO expertise

Content creation

Social media management

Education

Bachelor Degree in Marketing & Communication

Tools

Google Ads

CRM systems

Job description

Group Overview

Requisition ID: 26411

Job Country: Saudi Arabia (SA)

Job City: Riyadh

Headquartered in Riyadh, Saudi Arabia, we operate construction and manufacturing businesses, design & development centers and a host of facilities in the Middle East and other countries.

Alfanar Building Systems

Alfanar Construction is classified as a Grade I contractor by the Contractors Classification Committee of the Government of Saudi Arabia.

Alfanar Building Systems manufactures and markets a variety of building construction products and systems.

Core Manufacturing Activities

• Façade cladding, glazing systems and architectural aluminum products
• Precast concrete products and architectural elements
• Real estate development

Job Purpose

Leading the development and execution of digital marketing strategies to promote our real estate projects, strengthen brand presence, generate high-quality leads, and drive online sales. Collaborate with the marketing team, sales department, and key stakeholders to ensure the effective delivery of digital campaigns and initiatives that attract potential buyers and investors.

Key Accountability Areas

Digital Marketing Strategy Development

• Lead the development and execution of comprehensive digital marketing strategies tailored to real estate development projects.
• Oversee the planning and management of multi-channel digital campaigns, including Google Ads, social media, email marketing, and SEO.
• Establish and monitor key performance indicators (KPIs) to ensure alignment with business goals and campaign success.

Content Creation & Management

• Drive the creation of high-impact content for websites, blogs, social media, and email campaigns to highlight real estate offerings and engage target audiences.
• Provide strategic direction and collaborate with designers, videographers, and copywriters to produce visually compelling and brand-consistent content.
• Oversee content calendars and ensure messaging consistency across all digital platforms.

Search Engine Optimization (SEO)

• Strategize and implement advanced SEO practices, both on-page and off-page, to boost website visibility and ranking.
• Conduct in-depth keyword research and competitor analysis, leveraging insights to optimize SEO efforts.
• Guide the optimization of landing pages, blog posts, and site architecture to enhance organic search performance.

Social Media Management

• Develop and lead the execution of social media strategies across key platforms including Facebook, Instagram, LinkedIn, and X (formerly Twitter).
• Foster community engagement, manage online interactions, and enhance the brand's digital presence.
• Analyze trends and competitor activity to refine social media tactics and improve audience reach.

Paid Advertising & SEM

• Manage and optimize high-impact paid advertising campaigns across platforms such as Google Ads, Facebook, and LinkedIn.
• Evaluate campaign performance, adjusting bids, targeting, and creatives to maximize ROI.
• Control and allocate advertising budgets strategically to ensure cost-effective lead generation and brand exposure.

Lead Generation & Conversion

• Design and implement targeted lead generation strategies to attract and convert high-potential prospects.
• Leverage marketing automation, CRM systems, and personalized content to guide leads through the conversion funnel.
• Continuously assess and refine campaigns to improve conversion rates and campaign effectiveness.

Analytics & Reporting

• Monitor, interpret, and report on digital performance metrics such as traffic, engagement, lead quality, and conversion.
• Use data-driven insights to recommend improvements and optimize future marketing efforts.
• Prepare and present comprehensive monthly reports to senior management with actionable recommendations.

Collaboration with Sales & Marketing Teams

• Act as a strategic partner to sales and marketing teams to ensure full alignment on goals, messaging, and campaign execution.
• Lead marketing initiatives in support of real estate events, launches, and promotional activities.
• Coordinate cross-functional collaboration to guarantee the timely and successful rollout of integrated marketing plans.

Role Accountability

HR Proficiency

• Ability to obtain updated soft and technical skills related to the job
• To have a vision and a plan for the career path and how to achieve it.

Delivery

• Perform the planned activities to meet the operational and development targets as per delivery schedules.
• Utilize resources effectively to achieve objectives within efficient cost and time.
• Provide a periodic report formatted by detailing the deviation and execution of planned tasks.

Problem-Solving

• Solve any related problems arise and elevate any complex operational issues.

Quality

• Ensure quality requirements to develop effective quality control and processes including specifications for products or processes or related activities.

Business Process Improvements

• Coordinate well-defined written systems, policies, procedures, and seek automations opportunities as much as possible.

Compliance

• Comply to related policy and procedures and work instructions.

Health, Safety, and Environment

• Ensure compliance of relevant safety, quality, and environmental management procedures and controls within defined area of work activity to guarantee safety, legislative compliance, and delivery of high-quality products/services.

Academic Qualification

Bachelor Degree in Markting & Communication

Work Experience

2 to 5 Years

Technical / Functional Competencies

• Search Engines
• Data Analysis
• Advertising Design