Social Media & Content Manager

Chedi Hospitality; Medina; On-site; SAR 167,000 - 279,000; Full time

Job summary

Cedhi Hospitality in Medina is seeking a seasoned Social Media & Content Manager to lead luxury brand storytelling across Instagram, Facebook, LinkedIn, TikTok, YouTube and X. You will develop strategy, manage calendars and campaigns, and coordinate photography and assets to showcase the hotel experiences.

The role requires 3–5 years in luxury hospitality digital marketing, a Bachelor's in Marketing or related field, strong analytics and copywriting, and the ability to collaborate with Sales,

Qualifications

• Bachelor's degree in Marketing or related field.
• 3–5 years' experience in social media, content marketing, or digital marketing in luxury hospitality or premium lifestyle brands.
• Experience with Meta Business Suite, Google Analytics, Adobe Creative Suite, Canva, CMS platforms, CRM systems, and social media tools.

Responsibilities

• Develop and execute the hotel's social media and content strategy.
• Manage content calendars and ensure brand consistency across all channels.
• Create engaging storytelling to support marketing and commercial objectives.
• Manage social platforms including Instagram, Facebook, LinkedIn, TikTok, YouTube and X.
• Plan, publish and optimize content to grow engagement and brand awareness.
• Monitor communities and respond to guest interactions professionally.
• Produce captions, blogs, newsletters and campaign copy.

Skills

Social media strategy

Luxury brand storytelling

Copywriting

Influencer management

Analytics and reporting

Project management

Stakeholder management

Commercial awareness

Education

Bachelor's degree in Marketing or related field

Tools

Meta Business Suite

Google Analytics

Adobe Creative Suite

Canva

CMS platforms

CRM systems

Job description

Key Responsibilities

• Develop and execute the hotel s social media and content strategy
• Manage content calendars and ensure brand consistency across all channels
• Create engaging storytelling that supports marketing and commercial objectives
• Manage all social media platforms including Instagram, Facebook, LinkedIn, TikTok, YouTube and X
• Plan, publish and optimize content while growing engagement and brand awareness
• Monitor online communities and respond to guest interactions professionally
• Produce engaging content including captions, blogs, newsletters and campaign copy
• Coordinate photography, videography and creative assets showcasing the hotel s experiences and luxury offerings
• Manage the hotel s digital content library
• Support integrated digital marketing campaigns with the E-Commerce Executive
• Coordinate influencer partnerships, media visits and content collaborations
• Promote hotel experiences dining, wellness, spa, weddings and seasonal campaigns
• Monitor social media performance, audience insights and campaign results
• Prepare monthly performance reports with recommendations for improvement
• Work closely with Sales, Revenue Management, Operations, Corporate Marketing and external agencies to support business objectives
• Stay updated on social media trends, AI tools and digital marketing innovations

Required Qualifications

• Bachelor's degree in Marketing, Communications, Digital Marketing, Hospitality, Journalism, Media, or a related field.
• 3 5 years' experience in social media, content marketing, or digital marketing, preferably within luxury hospitality, tourism, or premium lifestyle brands.
• Experience with Meta Business Suite, Google Analytics, Adobe Creative Suite, Canva, CMS platforms, CRM systems, and social media management tools.
• Hotel pre-opening or destination marketing experience is an advantage.

Skills & Competencies

• Social media strategy and content marketing
• Luxury brand storytelling
• Copywriting and creative direction
• Influencer and community management
• Digital marketing and campaign management
• Photography and videography coordination
• Analytics and reporting
• Strong communication, creativity, and project management
• Commercial awareness and stakeholder management

Key Performance Indicators (KPIs)

• Social media follower growth
• Engagement, reach, and impressions
• Video and content performance
• Website traffic from social channels
• Campaign and influencer ROI
• Content calendar delivery
• Brand consistency
• Contribution to direct bookings and ancillary revenue
• Accuracy and timeliness of performance reporting