Senior Performance Manager

Red Bananas; Jeddah; On-site; SAR 260,000 - 460,000; Full time

Job summary

Red Bananas is seeking a senior, hands-on Performance & Media Buying lead in Jeddah. You will own the end-to-end performance and media-buying work for accounts, setting strategy, presenting results to clients, and guiding a team of junior marketers who execute alongside you.

You will be the player-coach: strategic yet hands-on with analytics, optimization, and direct client engagement in Arabic and English.

Qualifications

• Critical thinking: question the brief, spot inconsistencies, and reason from first principles.
• Agile ownership: take ownership of problems and drive them to completion.
• Comfort with fast, changing work in an agile environment.
• AI & tools fluency; using tools like Claude to speed up tasks.
• Fluent across the performance stack: GA4, Microsoft Clarity, and ad platforms.
• Set up conversions, tracking, and campaigns end-to-end.
• Face clients and present work clearly, confidently, and resist pushback.
• Build media plans from objective to channel mix and budget.
• Real analytical ability: find correlations, run regressions, turn data into decisions.
• Comfortable working bilingually in Arabic and English.

Responsibilities

• Own the performance and media-buying results for your accounts: targets, spend, and outcomes.
• Run the campaigns yourself: build, optimize, and monitor numbers.
• Lead and develop a team of junior performance marketers.
• Face clients directly: present strategy and results and defend the numbers.
• Build media plans (channel mix, budget splits, pacing) and justify every line.
• Set up and manage measurement: conversions, tracking, and campaigns across platforms.
• Do the actual analysis: correlations, regressions, and turning data into decisions.
• Use AI to move faster across drafting, analysis, reporting, and custom tools.
• Keep every account tracked live and reported honestly.

Job description

This is a senior, hands-on seat. You'll own the performance and media-buying work for your accounts end-to-end (the strategy, the campaigns, and the results), and you'll build and lead a team of junior performance marketers who execute alongside you. You report to the Head of Performance & Media Buying.

Junior marketers under you means you're teaching as much as delivering. You set the standard, review their work, catch the mistakes, and grow them into good marketers while the accounts still hit their numbers. So this is a player-coach seat: senior enough to set the strategy, present it to clients, and be the person they trust, and hands-on enough to open the analytics yourself, run the campaign, read the data, and know when a number is wrong.

Responsibilities

• Own the performance and media-buying results for your accounts: the targets, the spend, and whether they hit.
• Run the campaigns yourself: build them, optimize them, and stay close enough to the numbers to fix what's slipping.
• Lead and develop a team of junior performance marketers. Set the standard, review their work, catch the mistakes, and grow them.
• Face clients directly: present strategy and results, defend the numbers, and be the senior person they trust in the room.
• Build media plans (channel mix, budget splits, bundling, and pacing) and know the reasoning behind every line.
• Set up and manage the measurement layer: conversions, tracking, and campaigns across the platforms, done properly so the data is clean.
• Do the actual analysis. Find the correlations, run the regressions, separate signal from noise, and turn it into a decision, not just a chart.
• Use AI (Claude and similar) to move faster across drafting, analysis, reporting, and building whatever custom tool the job needs.
• Keep every account tracked live and reported honestly, so we always know where we stand.

Experience & Requirements

• Critical thinking: you question the brief, spot what doesn't add up, and reason from first principles instead of running the playbook on autopilot.
• Agile ownership: you take a problem and run with it. You don't wait to be told, and you don't hand it back half-done.
• Comfort with fast, changing work. We live in an agile world; the plan shifts and you shift with it.
• AI & tools fluency
• You already use AI tools like Claude in your workflow to expedite the work, and can show how.
• Fluent across the performance stack: Google Analytics (GA4), Microsoft Clarity, and the ad platforms.
• You can set up conversions, tracking, and campaigns end-to-end yourself, not just brief someone else to.
• You can face clients and present your work: clearly, confidently, and in a way that holds up to pushback.
• You can build media plans from objective to channel mix to budget.
• Analysis
• Real analytical ability: linear regression, finding correlations, reading data properly, and pulling the decision out of it.
• Language
• Comfortable working bilingually in Arabic and English. Most of our clients and work run across both.