Senior Media Strategy Lead

Starcom Middle East; Riyadh; On-site; SAR 120,000 - 190,000; Full time

Job summary

Starcom Middle East in Riyadh is seeking a proactive media planner to manage the development and execution of media plans. You will analyze market data, identify audiences, and select appropriate channels across online and offline media.

Collaborating with planning and cross-functional teams, you will also handle daily client communications and help optimize campaigns for ROI and impact.

Qualifications

• Bachelor's degree in marketing, advertising, or a related field.
• 3-5 years of experience in media planning or related role (online & offline).
• Strong organizational skills, team player, able to multitask and work under pressure.
• Digital certifications across major platforms (Meta, Google, Snapchat, LinkedIn, Twitter).

Responsibilities

• Manage development and implementation of media plans for clients, including analyzing market and consumer data.
• Identify target audiences and select media channels.
• Collaborate with planning team and cross-functional teams to develop media strategies.
• Manage day-to-day client relationships and communications.

Skills

Analytical skills

Project management

Data interpretation

MS Office

Education

Bachelor's degree in marketing/advertising

Tools

DV360

Google Ads

Meta Business Manager

Snapchat Ads Manager

Twitter Ads Manager

TikTok Ads Manager

Job description

Starcom Middle East in Riyadh is seeking a proactive media planner to manage the development and execution of media plans. You will analyze market data, identify audiences, and select appropriate channels across online and offline media.

Collaborating with planning and cross-functional teams, you will also handle daily client communications and help optimize campaigns for ROI and impact.