Senior MarTech Product Lead - Campaigns & Personalization

Qiddiya Investment Company; Riyadh; On-site; SAR 300,000 - 450,000; Full time

Job summary

Qiddiya Digital seeks an experienced Senior MarTech Products Specialist to own MarTech capabilities across Qiddiya’s digital and marketing ecosystem. You will translate business needs into clear capabilities, roadmaps and measurable outcomes, working with multiple teams and vendors to ensure adoption, governance and continuous improvement.

You will drive the MarTech product roadmap across Adobe Experience Cloud, CM, GA4, and related tools, aligning with architecture, security and data readiness

Qualifications

• 7+ years of product management, MarTech, digital product, marketing technology or customer experience platform experience.
• Strong understanding of MarTech platforms and digital experience capabilities, ideally including Adobe Experience Cloud, AEM, AEP, AJO, CJA, Target, DAM / Content Hub, Sprinklr or Workfront.
• Experience translating business and marketing needs into product roadmaps, requirements, user stories, acceptance criteria and measurable outcomes.
• Experience with campaign lifecycle, customer journeys, segmentation, personalisation, analytics, tagging, content operations, social publishing or marketing operations.

Responsibilities

• Lead demand intake and prioritisation for MarTech use cases across campaigns, journeys, personalisation, analytics, content lifecycle, paid media, social, DAM and publishing.
• Translate business, Marketing and asset requirements into clear MarTech capabilities, user journeys, business requirements, acceptance criteria and measurable outcomes.
• Own the MarTech product roadmap, priorities and backlog across Adobe Experience Cloud, AEM, AEP, AJO, CJA, Target, DAM / Content Hub, Sprinklr, Workfront, web and app analytics platforms such as GA4, and mobile measurement platforms such as Adjust, alongside broader campaign enablement capabilities.
• Partner with the MarTech Technical Lead to align roadmap priorities with platform architecture, technical feasibility, integration dependencies, security, data readiness and delivery capacity.
• Define and maintain product documentation, business process flows, platform requirements, user stories, acceptance criteria, operating procedures and knowledge artefacts.
• Ensure MarTech capabilities are designed for reuse across Qiddiya assets, brands, channels and customer journeys.
• Coordinate dependencies across Marketing, Product, Delivery, Engineering, Architecture, Data Office, CRM/GSC, Cybersecurity, Legal/Privacy, vendors and external partners.
• Provide product direction and oversight to vendors and implementation partners, ensuring delivery remains aligned to Qiddiya standards, priorities and business outcomes.
• Support MarTech governance forums by preparing roadmap updates, demand prioritisation, risks, decisions, dependencies, value tracking and adoption reporting.
• Monitor adoption, campaign performance, customer engagement, platform usage, reporting quality and business outcomes after release.
• Support MarkOps operating model implementation, including campaign intake, approval workflows, QA, launch readiness, reporting and handover to Marketing.
• Drive continuous improvement across MarTech processes, platform adoption, automation, content lifecycle and campaign execution.
• Ensure platform decisions, requirements, playbooks and operational knowledge are retained within Qiddiya.

Skills

Product management

Stakeholder management

Attention to detail

Communication

Tools

Adobe Experience Cloud

AEM

AEP

CJA

Target

Sprinklr

Workfront

Job description

Qiddiya Digital seeks an experienced Senior MarTech Products Specialist to own MarTech capabilities across Qiddiya’s digital and marketing ecosystem. You will translate business needs into clear capabilities, roadmaps and measurable outcomes, working with multiple teams and vendors to ensure adoption, governance and continuous improvement.

You will drive the MarTech product roadmap across Adobe Experience Cloud, CM, GA4, and related tools, aligning with architecture, security and data readiness