Senior Marketing Specialist
Company: Abdullah Al Othaim Investment Co.
Location: Dammam, Eastern Province, Saudi Arabia
Workplace Type: On-site
Employment Type: Full-time
Seniority Level: Mid–Senior Level
Industries: Real Estate, Financial Services
Job Function: Marketing
Job Summary
The Senior Marketing Specialist plays a key role in planning, executing, and optimizing integrated marketing initiatives that support brand positioning, commercial objectives, and revenue growth across the Company’s investment portfolio. The role requires a strong balance between strategic thinking and hands-on execution, with close coordination across internal stakeholders and external partners.
Key Responsibilities
- Develop and execute marketing plans and campaigns aligned with business objectives and brand guidelines.
- Manage end-to-end campaign execution across digital, offline, and on-ground channels.
- Conduct market research, competitor analysis, and customer insights to inform marketing strategies.
- Coordinate with internal stakeholders (Business Units, Sales, Leasing, Operations) to ensure alignment and timely delivery.
- Oversee content creation for marketing materials, presentations, digital assets, and promotional collateral.
- Manage relationships with external agencies, vendors, and service providers, ensuring quality and cost efficiency.
- Monitor campaign performance, analyze KPIs, and prepare performance reports with actionable insights.
- Support brand management initiatives to ensure consistent messaging across all touchpoints.
- Assist in budget planning, tracking, and optimization of marketing spend.
- Stay updated on market trends, consumer behavior, and emerging marketing technologies.
Qualifications & Experience
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- 5–8 years of progressive experience in marketing roles, preferably within Real Estate, Financial Services, or diversified investment environments.
- Proven experience in managing integrated marketing campaigns and working with cross-functional teams.
- Strong analytical skills with the ability to interpret data and translate insights into actions.
- Excellent communication, presentation, and stakeholder management skills.
- Proficiency in digital marketing tools, analytics platforms, and MS Office applications.
- Fluency in English is required; Arabic is a strong advantage.
Competencies & Skills
- Strategic marketing thinking
- Campaign management & execution
- Market research & data analysis
- Vendor & agency management
- Budget control & ROI optimization
- Strong attention to detail and execution discipline
- Ability to manage multiple priorities in a fast-paced environment