Senior Marketing Lead — Pharma Events (Remote)

Tahaluf; Riyadh; On-site; SAR 134,000 - 223,000; Full time

Job summary

Tahaluf in Saudi Arabia is seeking a Senior Marketing Executive to lead strategic multi-channel campaigns for two regional life science and pharmaceutical events. You will craft go-to-market plans to boost high-value attendance, increase exhibitor ROI, and position BIO Middle East and CPHI Middle East as must-attend events.

The role requires 3+ years in B2B event marketing, mastery of marketing automation, SEO/SEM, LinkedIn Campaign Manager, GA4, and an English-first approach (Arabic a plus).

Qualifications

• 3+ years in B2B event marketing.
• Mastery of Marketing Automation tools.
• Proficient in SEO/SEM, LinkedIn Campaign Manager, and GA4.
• English is essential; Arabic is a plus.
• Bachelor’s degree in Marketing, Business, or related field.

Responsibilities

• Strategic Planning & Execution: Lead end-to-end marketing for both events (Awareness to Retention).
• Digital & Content Marketing: Drive MQLs, create whitepapers, webinars, and industry reports; manage Eloqua journeys.

Skills

Marketing Automation

SEO/SEM

LinkedIn Campaigns

GA4

English Proficiency

Education

Bachelor's in Marketing

Tools

GA4

Job description

Tahaluf in Saudi Arabia is seeking a Senior Marketing Executive to lead strategic multi-channel campaigns for two regional life science and pharmaceutical events. You will craft go-to-market plans to boost high-value attendance, increase exhibitor ROI, and position BIO Middle East and CPHI Middle East as must-attend events.

The role requires 3+ years in B2B event marketing, mastery of marketing automation, SEO/SEM, LinkedIn Campaign Manager, GA4, and an English-first approach (Arabic a plus).