Senior Digital Marketing Specialist

Manar Rass; Riyadh; On-site; SAR 180,000 - 300,000; Full time

Benefits offered by this job

Competitive salary

Growth opportunities

Collaborative environment

Job summary

Asal Abu Nayef Honey in Riyadh is seeking a Senior Digital Marketing Specialist to develop and execute digital marketing strategies, manage campaigns across Google Ads, Meta, and other channels, and drive growth with a focus on AI-powered optimization.

You will lead SEO/SEM, create engaging social content, analyze performance data, and collaborate with teams to enhance brand visibility and lead generation in a competitive market.

Qualifications

• Minimum 5+ years of digital marketing experience with demonstrated success.
• Proficiency with Google Ads, Meta Ads, Google Analytics and AI marketing tools.
• Strong SEO/SEM knowledge and ability to drive measurable results.

Responsibilities

• Develop and execute digital marketing strategies aligned with company goals.
• Manage and optimize campaigns across Google Ads, Facebook/Instagram, and other channels.
• Integrate AI tools for performance analysis and automation of campaigns.
• Optimize website SEO/SEM to improve rankings and organic traffic.
• Create social content plans to engage audiences and grow communities.
• Analyze performance data and provide actionable insights for growth.
• Design and implement email marketing campaigns to nurture leads.
• Conduct market research to stay ahead of digital trends.

Skills

Digital marketing

Campaign management

AI marketing tools

SEO/SEM

Analytics

Communication

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Meta Ads

Google Analytics

Job description

Job Title: Senior Digital Marketing Specialist

Company: Asal Abu Nayef Honey

Location: Riyadh

Job Type: Full-time

About Us:

Asal Abu Nayef is a leading honey production company known for its quality and innovative products. We are expanding our digital presence and looking for a skilled Senior Digital Marketing Specialist to drive impactful results.

Job Summary:

We are seeking a Senior Digital Marketing Specialist to develop and implement digital marketing strategies, manage campaigns, enhance brand awareness, and drive growth across digital channels, with a focus on leveraging AI tools for optimization.

Key Responsibilities:

• Digital Strategy: Develop and execute marketing strategies aligned with company goals.
• Campaign Management: Manage and optimize campaigns across Google Ads, Facebook, Instagram, etc.
• AI Integration: Utilize AI tools for performance analysis and campaign automation.
• SEO/SEM: Optimize website ranking and increase organic traffic.
• Social Media: Create content plans to engage audiences and grow communities.
• Performance Analysis: Use analytics tools to monitor campaign performance and provide actionable insights.
• Email Marketing: Create campaigns to nurture leads and engage customers.
• Market Research: Stay updated on digital trends and best practices.

Qualifications and Skills:

• Experience: 5+ years in digital marketing with proven success.
• Technical Skills: Expertise in Google Ads, Meta Ads, Google Analytics, and AI marketing tools.
• SEO/SEM: Strong understanding of SEO and SEM.
• Creativity: Ability to generate innovative ideas for brand growth.
• Communication: Strong verbal and written communication skills.
• Education: Bachelor's degree in Marketing, Business, or related field.

What We Offer:

• Competitive salary and performance-based incentives
• Collaborative and innovative work environment
• Opportunities for professional growth