Sales Manager - Jeddah

Elaf Group; Jeddah; On-site; SAR 180,000 - 300,000; Full time

Job summary

Elaf Group in Jeddah is seeking a Sales Manager to lead the sales team and drive revenue across hotel segments. You will manage key accounts, develop new business, and ensure achievement of monthly and annual targets for rooms, groups, meetings, and events.

The role requires strong English and Arabic communication, proficiency in MS Office, and a proven sales background. You will report to the DOS and contribute to the overall Sales & Marketing objectives.

Qualifications

• Bachelor's degree with a concentration in marketing, promotions, advertising sales, or business administration is preferred.
• Proven experience as a Sales Executive or relevant role.
• Proficiency in English and Arabic.
• Good Knowledge of MS Office.
• Strong Communication & Presentational Skills; Client Relationship Management; Negotiation & Persuasion.

Responsibilities

• Achieve assigned monthly and annual hotel/segment revenue targets in line with the budget and strategy.
• Achieve monthly and annual room night targets while driving profitable business from assigned segments and accounts.
• Develop and maintain strong relationships with existing and potential clients through regular sales calls and visits.
• Conduct site inspections and presentations for prospective clients; follow up on inquiries, proposals, and contracts.
• Coordinate with internal departments to ensure client requirements are delivered; manage feedback professionally.
• Lead and coach Sales Executives; report to the DOS on strategy, priorities, and performance.
• Identify new business opportunities, manage accounts, and grow market share across segments.

Skills

Bilingual English/Arabic

MS Office

Negotiation & Persuasion

Prospecting & BD

Sales Planning & Targets

Education

Bachelor's degree in marketing/business

Job description

Title (Sales Manager)

Key Accountabilities:

Financial/Monetary: (Revenue/Cost):

• Achieve assigned monthly and annual hotel/segment revenue targets in line with the approved budget, business plan, and commercial strategy.
• Achieve monthly and annual room night targets while driving profitable business from assigned segments and accounts.
• Monitor team and account production against revenue, room night, ADR, and activity targets and implement corrective action where required.
• Maximize revenue from rooms, groups, meetings, events, and other hotel services through effective selling, cross-selling, and account development.
• Drive new revenue-generating accounts while growing production and market share from existing key accounts.
• Ensure negotiated rates, corporate agreements, and commercial offers follow approved pricing, revenue strategy, and authorization guidelines.

Customer/Client: (Internal/External):

• Develop and maintain strong professional relationships with existing and potential clients through regular daily sales calls & client visits, daily telemarketing & daily follow-ups

• Conduct the assigned number of daily physical sales calls/client visits along with daily telemarketing and ensure each visit is properly planned, recorded, and followed up.

• Identify new business opportunities and strengthen account relationships.

• Understand client requirements and recommend suitable hotel products, services, rates, and solutions to maximize business opportunities and client satisfaction.

• Conduct hotel site inspections and presentations for prospective clients and ensure timely follow-up on inquiries, proposals, contracts, and business opportunities.

• Coordinate with relevant internal departments to ensure all confirmed client requirements are accurately communicated and effectively delivered.

• Handle client feedback and concerns professionally and elevate matters when necessary to maintain strong and long-term business relationships.

Suppliers/Vendors: (Regulators/Others):

• Maintain professional relationships with all segments, corporates, travel agencies, DMCs, event organizers, corporate travel partners, and other relevant business partners.
• Represent the hotel professionally during exhibitions, trade events, networking opportunities, sales blitzes, roadshows, and other external business activities.
• Ensure all external business dealings are conducted in accordance with the hotel's policies, approved commercial terms, and applicable regulations.

People/Employee: (Unit/Group wide):

• Contribute actively to the achievement of the overall Sales & Marketing Department's revenue, room night, and business development objectives. Coach and support Sales Executives through joint calls, account planning, performance reviews, training, and continuous on-the-job development.
• Take individual ownership and accountability for assigned sales targets, accounts, market segments, and sales activities.
• Conduct and manage daily sales meetings and team briefings after alignment with the HOD - Director of Sales (DOS), ensuring priorities, targets, follow-ups, market updates, and action plans are clearly communicated to the team.
• Report directly to and remain fully aligned with the HOD - Director of Sales (DOS) on sales strategy, account priorities, pricing direction, team performance, key client matters, and all major commercial activities.
• Participate actively in sales meetings, revenue meetings, training sessions, sales blitzes, performance reviews, and other departmental activities.
• Maintain effective communication and teamwork while regularly sharing relevant market intelligence, competitor information, client feedback, and potential business opportunities with the commercial team.

Internal Processes/Practices: (Productivity/Quality/Compliance/Reporting):

• Identify and develop new business opportunities through regular prospecting, market research, sales calls, telemarketing, networking, and lead generation.
• Achieve the assigned daily sales calls/client visits and telemarketing targets, ensuring proper and timely follow-up on all leads and opportunities.
• Conduct regular Comp-Set surveys and market intelligence, monitoring competitor activities, rates, market trends, upcoming events, new projects, and potential business opportunities.
• Maintain accurate and timely daily sales reporting, including sales activities, client visits, telemarketing, leads, follow-ups, and account updates.
• Monitor individual performance against monthly and annual revenue, room night, sales activity, and new account targets, taking necessary action to address any shortfalls.
• Prepare and present weekly/monthly sales performance reports and presentations, highlighting achievements, account production, market intelligence, opportunities, challenges, and action plans.
• Maintain accurate client profiles, account production, sales activities, proposals, agreements, and other required information within the hotel's systems.
• Ensure proper market segmentation, rate codes, documentation, and compliance with the hotel's approved sales procedures and commercial guidelines.
• Prepare and present daily/weekly/monthly sales performance reports and presentations, aligned with and reported directly to the HOD - Director of Sales (DOS), covering targets, achievements, account production, pipeline, market intelligence, challenges, and action plans.

Resources Under Management:

Financial:

• Budget (XX) Million - To Be Advised

People:

• TBA

Others:

• NA

Title (A):

مدير مبيعات

Reports to:

DOS-Hotels

SBU:

Hotel

Department:

Sales & Marketing

Qualification / Capabilities:

Education:

• Bachelor's degree with a concentration in marketing, promotions, advertising sales, or business administration is preferred

Experience:

• Proven experience as a Sales Executive or relevant role

Skills/Attributes:

• Proficiency in English and Arabic
• Good Knowledge of MS Office
• Strong Communication & Presentation Skills
• Client Relationship Management
• Negotiation & Persuasion Skills
• Prospecting & Business Development Skills
• Sales Planning & Target Orientation
• Proactive & Self-Motivated
• Strong Follow-Up & Organizational Skills
• Market Awareness & Commercial Understanding
• Creativity & Problem-Solving
• Teamwork & Interpersonal Skills
• Results-Driven with Strong Motivation for Sales

Date:

(pls. attach 360-degree related org. chart)

Purpose/Overview:

The Sales Manager is responsible for leading sales activities and driving rooms, groups, meetings, and events business across assigned market segments. The role manages key accounts, develops new business, guides the sales team, and ensures achievement of revenue, room night, ADR, and overall commercial targets through effective account management, market intelligence, and sales execution.

KPIs:

• Sales Revenue Achievement - Monthly & Annual
• Room Nights Production - Monthly & Annual
• Maintain ADR & Account Production
• New Business / New Account Acquisition
• Existing Client Engagement & Account Retention
• Daily Sales Activities & Accurate Reporting
• Proactive Sales Calls / Client Visits & Telemarketing
• Lead Conversion & Business Materialization
• Upselling & Cross-Selling - Rooms, F&B, Meetings & Events
• Meetings & Events - Corporate Business Generation
• Competitor Pricing & Comp-Set Survey
• Market Intelligence & New Business Opportunities
• Sales Performance Reporting & Presentations
• Client Database / CRM Accuracy & Follow-Up